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Pardhu Vanchanagiri
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pardhu.puri
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Join Date: Oct 2013
Marketing Strategy_ Amazon: - October 19th, 2013

Marketing Strategy_ Amazon:


Started as an online book store in 1994 but soon got diversified into the fields of selling DVDs,, CD's, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry and what not in Amazon.com.??!!!

Amazon.com is an American International commerce company satisfying the needs of people through its online mantra and has been complemented as the world’s largest online retailer.



What type of products does Amazon supply??

Amazon supplies a wide number of products and services to the market. Some of them are:

1. Retail products
(Books, CD's, software)
2. Consumer electronics
(Amazon kindles and Kindle fire)
3. Digital content
(-books, Amazon mp3)
4. Computing services.
(Permitting for a programmatic access to latent features on its website)



Strategies followed by Amazon:

When it was young, Amazon followed a multilevel e-commerce strategy.


1. Business-to-Consumer (B2C) relationships with Customers.
2. Business-to-Business (B2B) relationships with Suppliers.

Realizing the fact that consumer feedback plays a crucial role in the whole-way development,
Amazon moved onto Customer-to-Business (C2B) transactions.
It now even focuses to facilitate Customer-to-Customer (C2C) transactions that would help in achieving an intermediary facility from customers and suppliers.
Amazon is the only platform-oriented company for anyone who want to sell almost anything using its platform. In addition to affiliate program that lets anybody post Amazon links and earn a commission on click through sales, there is now a program which let those affiliates builds entire websites based on Amazon’s platform.


What is the strategy that Amazon inherited to push their marketing to the front??
Amazon is something which does not imposes hard and fast rules on its users and let it appear an open environment.
Amazon.com bases its marketing stratagem on six pillars.
1. It freely proffers products and services.
2. It uses a customer-friendly interface.
3. It scales easily from small to large.
4. It exploits its affiliate’s products and resources.
5. It uses existing communication systems.
6. It utilizes universal behaviors and mentalities.
Amazon’s marketing is said mostly as a subliminal or an indirect approach. It does not run $1 million dollar ads during Super Bowls nor post flyers in mall marketplaces but relies on wily online ploys, strong partner relations and a constant declaration of quality to market itself to the masses using its unique way on track.
In a short and simple way, the strategy includes a too much simple process of maintaining its position of world’s largest online retailer.
1. Increase customer traffic to our websites
2. Create awareness of our products and services
3. Promote repeat purchases
4. Develop incremental product and service revenue opportunities
5. Strengthen and broaden the Amazon.com brand name.

The results:

Amazon, over the past decade has developed a customer base of around 30 million people.
Secrets behind the Amazon moving to the right place they wished for within no time are:
1. Use of the Crowd to Create "Segments of One"
2. Creating Tons of Content.
3. White Space Over-Rating.

Amazon always has their special ways to attract people though with not a much funding towards the advertising of their brand.

Let us all hope for it to continue being so user-friendly.


-- Pardhu Vanchanagiri
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Re: Marketing Strategy_ Amazon:
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Jitendra Mazee
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jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
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Re: Marketing Strategy_ Amazon: - December 29th, 2017

Quote:
Originally Posted by pardhu.puri View Post
Marketing Strategy_ Amazon:


Started as an online book store in 1994 but soon got diversified into the fields of selling DVDs,, CD's, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry and what not in Amazon.com.??!!!

Amazon.com is an American International commerce company satisfying the needs of people through its online mantra and has been complemented as the world’s largest online retailer.



What type of products does Amazon supply??

Amazon supplies a wide number of products and services to the market. Some of them are:

1. Retail products
(Books, CD's, software)
2. Consumer electronics
(Amazon kindles and Kindle fire)
3. Digital content
(-books, Amazon mp3)
4. Computing services.
(Permitting for a programmatic access to latent features on its website)



Strategies followed by Amazon:

When it was young, Amazon followed a multilevel e-commerce strategy.


1. Business-to-Consumer (B2C) relationships with Customers.
2. Business-to-Business (B2B) relationships with Suppliers.

Realizing the fact that consumer feedback plays a crucial role in the whole-way development,
Amazon moved onto Customer-to-Business (C2B) transactions.
It now even focuses to facilitate Customer-to-Customer (C2C) transactions that would help in achieving an intermediary facility from customers and suppliers.
Amazon is the only platform-oriented company for anyone who want to sell almost anything using its platform. In addition to affiliate program that lets anybody post Amazon links and earn a commission on click through sales, there is now a program which let those affiliates builds entire websites based on Amazon’s platform.


What is the strategy that Amazon inherited to push their marketing to the front??
Amazon is something which does not imposes hard and fast rules on its users and let it appear an open environment.
Amazon.com bases its marketing stratagem on six pillars.
1. It freely proffers products and services.
2. It uses a customer-friendly interface.
3. It scales easily from small to large.
4. It exploits its affiliate’s products and resources.
5. It uses existing communication systems.
6. It utilizes universal behaviors and mentalities.
Amazon’s marketing is said mostly as a subliminal or an indirect approach. It does not run $1 million dollar ads during Super Bowls nor post flyers in mall marketplaces but relies on wily online ploys, strong partner relations and a constant declaration of quality to market itself to the masses using its unique way on track.
In a short and simple way, the strategy includes a too much simple process of maintaining its position of world’s largest online retailer.
1. Increase customer traffic to our websites
2. Create awareness of our products and services
3. Promote repeat purchases
4. Develop incremental product and service revenue opportunities
5. Strengthen and broaden the Amazon.com brand name.

The results:

Amazon, over the past decade has developed a customer base of around 30 million people.
Secrets behind the Amazon moving to the right place they wished for within no time are:
1. Use of the Crowd to Create "Segments of One"
2. Creating Tons of Content.
3. White Space Over-Rating.

Amazon always has their special ways to attract people though with not a much funding towards the advertising of their brand.

Let us all hope for it to continue being so user-friendly.


-- Pardhu Vanchanagiri
Thanks my friend for providing such a nice information on Amazon. I also found something important which might be of your uses so uploading here a presentation on Amazon. Please download and check it and let me know your feedback.
Attached Files
File Type: pdf Amazon.pdf (797.1 KB, 0 views)
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