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What are the main advertising objectives ?

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What are the main advertising objectives ?
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Dhananjay Sharma
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What are the main advertising objectives ? - August 26th, 2013

The objectives of advertising is to imply the communication tasks to be accomplished. These tasks are directed towards specific customers that an organization is trying to reach during a defined period of time.An organization which involves in advertising activities usually strives to achieve at least one of the four common objectives of advertising i.e. trial, continuity, brand switching and switchback.

The main objectives are

Trial- Convince a new user to start using the desired product or service.

Continuity- Help the firm to maintain hold on its existing consumers by constantly upgrading itself according to their changing needs.

Brand Switching- Convert a competitorís customer into the firmís customer.

Switch Back- Help bring back the companyís earlier customers who have switched to competitorís product.
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Jitendra Mazee
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Re: What are the main advertising objectives ? - November 21st, 2017

Quote:
Originally Posted by djay1096 View Post
The objectives of advertising is to imply the communication tasks to be accomplished. These tasks are directed towards specific customers that an organization is trying to reach during a defined period of time.An organization which involves in advertising activities usually strives to achieve at least one of the four common objectives of advertising i.e. trial, continuity, brand switching and switchback.

The main objectives are

Trial- Convince a new user to start using the desired product or service.

Continuity- Help the firm to maintain hold on its existing consumers by constantly upgrading itself according to their changing needs.

Brand Switching- Convert a competitorís customer into the firmís customer.

Switch Back- Help bring back the companyís earlier customers who have switched to competitorís product.
Wow friend, it is really great work to share details on advertising objectives and i am sure it would help many other people. Well, i am also sharing some important information on advertising objectives.
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