ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

What are the characteristics and marketing strategy of adopters ?

What are the characteristics and marketing strategy of adopters ?

Discuss What are the characteristics and marketing strategy of adopters ? within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
What are the characteristics and marketing strategy of adopters ?
Old
 (1 (permalink))
Dhananjay Sharma
djay1096 is an unknown quantity at this point
 
djay1096
Student of BMS at patkar college
Bombay, Maharashtra
 
Institute: patkar college
Status: Offline
Posts: 19
Join Date: Aug 2010
Location: Bombay, Maharashtra
What are the characteristics and marketing strategy of adopters ? - August 26th, 2013

An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.


Characteristics of adopters

Adopters are the consumers who actually listen to the marketing by a marketer. So the marketing has to be chiefly designed keeping them in mind.
They are the ever-searching class of consumers who always seek new opportunities. They get bored easily and are ready to experiment new products.
However, this entails both great reward and great risk. Adopters are the main source of spreading word of mouth and product display at use. If satisfied, they can yield golden eggs for the marketer, automatically increasing product penetration. The downside is the negative impression of the adopter on the product. This adversely affects the future products as well as reputation of the current product.


Marketing strategy for adopters

A few pointers for marketing successfully to adopters are:

Make most out of the new product release through adopters, albeit cautiously.
Avoid mass marketing immediately after launch; instead focus on direct marketing to adopters.
Emphasise on product differentiation through unique packaging and mention of unique features.
Occupy the whole merchandising space with latest products.
Sponsor attractive events featuring new products.
Advertisements
Friends: (0)
Reply With Quote
Related to What are the characteristics and marketing strategy of adopters ?
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
TYBMS SEM 6 Solved Board Papers Kartik Raichura Announcements !! 286 4 Weeks Ago 05:39 PM
View of a MARBLE industry chaitalithakker Miscellaneous Projects 12 July 4th, 2014 10:26 PM
Question Paper on Strategic Marketing Prtk Nayak Discussion and Archieve of Management Paradise Newsletter 0 February 9th, 2013 07:24 PM
Media type interaction cycle jasminder pal singh Articles !! 1 April 21st, 2006 09:32 AM
 

Reply

Bookmarks

Tags
adopters, characteristics, marketing, strategy

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Supply Chain Management...
Last post by Tom Murdoch
1 Hour Ago 10:03 AM
1 Replies
Test bank on... ( 1 2)
Last post by Yuut Muguh
9 Hours Ago 01:26 AM
11 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Yuut Muguh
9 Hours Ago 01:25 AM
44 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Yuut Muguh
9 Hours Ago 01:23 AM
30 Replies
Solution manual of... ( 1 2 3)
13 Hours Ago 09:30 PM
20 Replies
Short Term Technical... ( 1 2 3... Last Page)
Last post by Windsor Brokers
16 Hours Ago 06:19 PM
65 Replies
Asian Markets Update by...
Last post by Epic Research
20 Hours Ago 02:47 PM
3 Replies
Indian Rupee Update by...
Last post by Epic Research
20 Hours Ago 02:44 PM
2 Replies
SSC vs CBSE vs ICSE vs...
Last post by Joel Francis
20 Hours Ago 02:37 PM
0 Replies
Why is Market Research...
Last post by Maria Reese
23 Hours Ago 11:26 AM
2 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Jolly Ehiabhi
1 Day Ago 08:17 AM
63 Replies
Solutions Manuals,... ( 1 2)
Last post by Wafa'a Tarawneh
1 Day Ago 10:32 PM
15 Replies
BMS notes for mp : all... ( 1 2 3... Last Page)
Last post by Kartik Raichura
1 Day Ago 09:27 PM
256 Replies
CFA Level 1, Level 2 and...
Last post by Joel Francis
1 Day Ago 12:09 PM
5 Replies
project on privatisation ( 1 2)
Last post by Shatrughna Bhoir
2 Days Ago 08:05 PM
16 Replies

» Projects Helpline

project on privatisation
Last post by Shatrughna Bhoir
2 Days Ago 08:05 PM
topics related to 100...
Last post by Rachini Pandey
4 Days Ago 10:35 PM
Retail Management Notes
Last post by Rajesh Nimbunkar
5 Days Ago 05:12 PM
Final Year MBA Projects...
by Raasi
Last post by Raj Raj
1 Week Ago 03:23 PM
Project Management...
by onjono
Last post by Raj Raj
1 Week Ago 03:13 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in