ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

What are the characteristics and marketing strategy of adopters ?

What are the characteristics and marketing strategy of adopters ?

Discuss What are the characteristics and marketing strategy of adopters ? within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
What are the characteristics and marketing strategy of adopters ?
Old
 (1 (permalink))
Dhananjay Sharma
djay1096 is an unknown quantity at this point
 
djay1096
Student of BMS at patkar college
Bombay, Maharashtra
 
Institute: patkar college
Status: Offline
Posts: 19
Join Date: Aug 2010
Location: Bombay, Maharashtra
What are the characteristics and marketing strategy of adopters ? - August 26th, 2013

An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.


Characteristics of adopters

Adopters are the consumers who actually listen to the marketing by a marketer. So the marketing has to be chiefly designed keeping them in mind.
They are the ever-searching class of consumers who always seek new opportunities. They get bored easily and are ready to experiment new products.
However, this entails both great reward and great risk. Adopters are the main source of spreading word of mouth and product display at use. If satisfied, they can yield golden eggs for the marketer, automatically increasing product penetration. The downside is the negative impression of the adopter on the product. This adversely affects the future products as well as reputation of the current product.


Marketing strategy for adopters

A few pointers for marketing successfully to adopters are:

Make most out of the new product release through adopters, albeit cautiously.
Avoid mass marketing immediately after launch; instead focus on direct marketing to adopters.
Emphasise on product differentiation through unique packaging and mention of unique features.
Occupy the whole merchandising space with latest products.
Sponsor attractive events featuring new products.
Advertisements
Friends: (0)
Reply With Quote
Related to What are the characteristics and marketing strategy of adopters ?
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
TYBMS SEM 6 Solved Board Papers Kartik Raichura Announcements !! 286 August 16th, 2014 05:39 PM
View of a MARBLE industry chaitalithakker Miscellaneous Projects 12 July 4th, 2014 10:26 PM
Question Paper on Strategic Marketing Prtk Nayak Discussion and Archieve of Management Paradise Newsletter 0 February 9th, 2013 07:24 PM
Media type interaction cycle jasminder pal singh Articles !! 1 April 21st, 2006 09:32 AM
 

Reply

Bookmarks

Tags
adopters, characteristics, marketing, strategy

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Why should we select... ( 1 2)
Last post by Sheraz Khan
2 Hours Ago 11:51 AM
12 Replies
Wisdom does not come...
Last post by Sheraz Khan
2 Hours Ago 11:50 AM
4 Replies
Happy Diwali to all...
Last post by Sheraz Khan
2 Hours Ago 11:45 AM
1 Replies
Indians Perform Better...
Last post by Sheraz Khan
2 Hours Ago 11:44 AM
4 Replies
Project on audit of...
Last post by Sheraz Khan
2 Hours Ago 11:42 AM
3 Replies
Do entrepreneurs need an...
Last post by Sheraz Khan
2 Hours Ago 11:40 AM
1 Replies
INTRODUCTION OF...
Last post by Sheraz Khan
2 Hours Ago 11:39 AM
3 Replies
IMPORTANT FINANCE...
Last post by Sheraz Khan
2 Hours Ago 11:36 AM
5 Replies
Future Courses To do...
Last post by Sheraz Khan
2 Hours Ago 11:31 AM
4 Replies
Short Presentation Topics ( 1 2 3... Last Page)
Last post by Alexandra Alfaro
4 Hours Ago 09:13 AM
74 Replies
citibank performance... ( 1 2 3... Last Page)
Last post by Manash Pathak
10 Hours Ago 03:10 AM
85 Replies
AMWAY-Creating corporate...
Last post by Anabia Anum
11 Hours Ago 02:22 AM
5 Replies
Role Analysis Technique...
Last post by Anabia Anum
11 Hours Ago 02:19 AM
5 Replies
Hard work or Smart work... ( 1 2)
Last post by Satya Sarada
1 Day Ago 01:22 PM
15 Replies
notes on Brand Management ( 1 2 3... Last Page)
Last post by Mahi Menon
2 Days Ago 10:43 AM
33 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
3 Days Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
1 Week Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
1 Week Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
1 Week Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in