Go Back   ManagementParadise.com Forums Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Satyameva Jayate : Brand Amir Khan and Marketing Strategy Analysis


Discuss Satyameva Jayate : Brand Amir Khan and Marketing Strategy Analysis within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Everyone's glued to Satyameva-Jayate on a sunday morning. The streets look lonelier, the noise calmer and social media intense. There ...

Reply

 

Thread Tools Display Modes
Satyameva Jayate : Brand Amir Khan and Marketing Strategy Analysis
Old
 (1 (permalink))
Kartik Raichura
kartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond reputekartik has a reputation beyond repute
 
kartik
Founder & CEO at Management Paradise
Founder & CEO
Management Paradise Guru
 
Status: Offline
Posts: 4,423
Join Date: Nov 2004
Age: 31
Satyameva Jayate : Brand Amir Khan and Marketing Strategy Analysis - May 28th, 2012



Everyone's glued to Satyameva-Jayate on a sunday morning. The streets look lonelier, the noise calmer and social media intense. There are a gazillion tweets and an equal amount of status updates, shares and likes on facebook related to #SMJ. The youth is witnessing a saga and the elder are reminded of Ramayana - Mahabharata days. There is no doubt that SMJ is a phenomenal success. Lets take this as a case study and try to figure out the thought process of the SMJ team that made it an overnight success.

I think SMJ roped in one of the best actors to communicate the message. Brand Ambassador Amir Khan's TV debut completely aligns with the aura of SMJ brand. SMJ brand is young at heart targeted at the youngsters, it doesnt tolerate bull shit, it exposes and unearths scams, it is bold in terms of content of topic and theme, it is a near perfectionist etc which are also the values you would associate to Amir Khan.

In TV, one of the crucial aspects is air time. SMJ has bagged air time on a sunday morning when most people have nothing much to do and do not have any other alternative shows.

The hype created before the show with SJM ads was not at par with those of KBC though it did generate substantial interest.

What are the other aspects that you can learn from marketing and branding of Amir Khan and Satyameva Jayate ?
Advertisements



Help Others -> Help Yourself !


Want to work with us and revolutionize management world ? send in a small writeup of what you will do and how with your cv on careers at managementparadise.com


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (92)
Reply With Quote
Reply

Bookmarks

Tags
amir, analysis, brand, jayate, khan, marketing, satyameva, strategy


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.