Indian Journal of Marketing

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703)

Is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Non-Profit Organizations; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.

Indian Journal of Marketing is disseminating knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations, as its focal point is on research and reflections relevant to academicians and practicing managers. Indian Journal of Marketing is indexed/abstracted in the Cabell's Directory of Publishing Opportunities, USA; Ulrich's International Periodicals Directory, USA; the ISSN; Index Copernicus Journals Master List, Index Copernicus International, Poland; E-International Scientific Research Journal Consortium, Philippines (EISRJC); Academic Keys, USA; and Economic Journals On The Web . Indian Journal of Marketing has a pan – India presence, it’s reaching even the hinterlands of India. The journal has a subscriber base that extends from Kashmir to Kanyakumari and from the North East to far-flung areas of Gujarat. The journal has a discernible International subscriber base in USA, Canada, UK, Finland, Hungary, Taiwan, China, Japan, Nigeria, Egypt, Botswana, Tunisia, Ethiopia, South Africa, Singapore, Australia, New Zealand, Malaysia, Indonesia, New Zealand, Sultanate Of Oman, Portugal, France, Spain, Sri Lanka, Pakistan, Iran, UAE, and Bangladesh among others.

Although, the Indian Journal of marketing is an genuine analysis publication dealing with promotion, marketing, and much more. Native Indian journal of marketing is distributing information, which guarantees of professional advertising.