Re: 4 p's of Britannia Industries -
December 21st, 2007
Take 4-5 variants of biscuit products of britania.
Do a price analysis vis-a-vis quantity and competitor pricing.
Search on their agent network or distribution channel.
Research on the promotions done by them .. the world cup jao kind of offers etc and their advertising strategies.
Thts it, you are done with the 4 p's ( product, price, place, promotion)
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