Certified Marketing Management Professional

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IIMP™ accreditation CMMP® is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself.

The CMMP® program is designed for industry professionals and is considered to be the mark of distinction for those who demonstrate commitment to the marketing profession and to its ethical practice. The CMMP® designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today’s business arena.

ENTRANCE REQUIREMENTS

Academic Background Requirements
In order to be accepted into the CMMP™ designation program, the candidate must have completed an undergraduate three-year degree with the following foundation and marketing courses with a total of 51 credit hours (each course must be 3 credit hours):

Foundation Courses
1. Business Law
2. Accounting
3. Economics
4. Statistics / Quantitative Methods
5. Psychology / Sociology
6. Introduction to Management
7. Human Resources Management
8. Management Information Systems
9. Business Strategy / Strategic Management

Marketing Courses
1. Introduction to Marketing
2. Consumer Behavior
3. Marketing Research
4. Marketing Strategy
5. Marketing Management
6. Advertising and Promotion
7. Internet Marketing / e-Marketing
8. International / Global Marketing


CMMP® DESIGNATION OVERVIEW

Once the candidate is accepted into the CMMP™ designation program then he/she will be prepared in the following areas

Professional Proficiencies
1. Attitudes & Abilities
2. Critical Relevant Proficiencies
3. Ethics (General/Personal)

Marketing Management Areas
The marketing management areas will cover the essential set of skills for Marketing Management:
1. Marketing Planning
2. Marketing Analysis
3. Strategic Marketing
4. Marketing Mix Strategy, Management and Execution
5. Marketing Performance Measurement
6. Marketing Ethics & Compliance

Marketing Areas of Specializations
The marketing areas of specializations are electives which give the candidate a chance to explore as well as dive in depth into specific areas of marketing:
1. Community Marketing
2. Digital Marketing
3. Experiential Marketing
4. Customer Relationship Management Marketing
5. Geo-Marketing
6. Internet Marketing (Social Media, E-marketing, Affiliate Marketing)
7. Key Account Management (Account Based Marketing)
8. Mobile Marketing
9. Pharmaceutical Marketing
10. Retail Management
11. Service Marketing
12. Sustainability Marketing
13. Value-Based Marketing
 
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IIMP™ accreditation CMMP® is a globally-recognized and well respected measure of professional and academic excellence in the practice of marketing. This program will recognize the perseverance, dedication and competence of successful marketing professionals all around the world. Those who earn the CMMP® demonstrate a deep, yet broad knowledge of marketing. It denotes high professional, educational and ethical standards in marketing and is valuable to those practitioners who earn it, to the clients and organizations they represent and most importantly to the marketing profession itself.

The CMMP® program is designed for industry professionals and is considered to be the mark of distinction for those who demonstrate commitment to the marketing profession and to its ethical practice. The CMMP® designation is validation that a professional in the field of marketing has successfully demonstrated competency in the knowledge, skills and abilities required to practice marketing effectively in today’s business arena.

ENTRANCE REQUIREMENTS

Academic Background Requirements
In order to be accepted into the CMMP™ designation program, the candidate must have completed an undergraduate three-year degree with the following foundation and marketing courses with a total of 51 credit hours (each course must be 3 credit hours):

Foundation Courses
1. Business Law
2. Accounting
3. Economics
4. Statistics / Quantitative Methods
5. Psychology / Sociology
6. Introduction to Management
7. Human Resources Management
8. Management Information Systems
9. Business Strategy / Strategic Management

Marketing Courses
1. Introduction to Marketing
2. Consumer Behavior
3. Marketing Research
4. Marketing Strategy
5. Marketing Management
6. Advertising and Promotion
7. Internet Marketing / e-Marketing
8. International / Global Marketing


CMMP® DESIGNATION OVERVIEW

Once the candidate is accepted into the CMMP™ designation program then he/she will be prepared in the following areas

Professional Proficiencies
1. Attitudes & Abilities
2. Critical Relevant Proficiencies
3. Ethics (General/Personal)

Marketing Management Areas
The marketing management areas will cover the essential set of skills for Marketing Management:
1. Marketing Planning
2. Marketing Analysis
3. Strategic Marketing
4. Marketing Mix Strategy, Management and Execution
5. Marketing Performance Measurement
6. Marketing Ethics & Compliance

Marketing Areas of Specializations
The marketing areas of specializations are electives which give the candidate a chance to explore as well as dive in depth into specific areas of marketing:
1. Community Marketing
2. Digital Marketing
3. Experiential Marketing
4. Customer Relationship Management Marketing
5. Geo-Marketing
6. Internet Marketing (Social Media, E-marketing, Affiliate Marketing)
7. Key Account Management (Account Based Marketing)
8. Mobile Marketing
9. Pharmaceutical Marketing
10. Retail Management
11. Service Marketing
12. Sustainability Marketing
13. Value-Based Marketing

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