ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Trade oriented sales Promotions

Trade oriented sales Promotions

Discuss Trade oriented sales Promotions within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending. Four goals of a ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Trade oriented sales Promotions
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Trade oriented sales Promotions - October 20th, 2010

Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending.
Four goals of a trade promotion are:
 Stimulate in-store merchandising or other trade support,
 Manipulate levels of inventory held by wholesalers and retailers,
 Expand product distribution to new areas of the country or new classes of trade,
 Create a high level of excitement about the product among those responsible for its sale.
Advertisements
Friends: (0)
Reply With Quote
Related to Trade oriented sales Promotions
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Consumer oriented sales promotion Sunanda K. Chavan Marketing Management ( RM , IM ) 0 October 20th, 2010 03:35 PM
Sales- Oriented Objectives Sunanda K. Chavan Introduction to Advertising 0 October 20th, 2010 02:00 PM
Consumer-cum-Dealer-cum-Sales force sales promotions: Abhijeet S Introduction to Advertising 0 October 12th, 2010 12:24 PM
Objectives for promotions in the trade market Abhijeet S Introduction to Advertising 0 October 12th, 2010 12:01 PM
TRADE PROMOTIONS Abhijeet S Introduction to Advertising 0 October 12th, 2010 12:00 PM
 

Reply

Bookmarks

Tags
sales promotions, trade oriented

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

notes on Brand Management ( 1 2 3... Last Page)
Last post by Mahi Menon
18 Hours Ago 10:43 AM
33 Replies
Solution Manual on Cost... ( 1 2)
Last post by Jorge Espada
19 Hours Ago 09:39 AM
18 Replies
Mutual Fund Project ( 1 2)
Last post by Palak Agarwal
1 Day Ago 09:09 PM
13 Replies
INTRODUCTION OF...
Last post by Palak Agarwal
1 Day Ago 09:06 PM
2 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:24 PM
1 Replies
Epic Research Update :...
Last post by Epic Research
1 Day Ago 04:20 PM
1 Replies
Can facebook can be used... ( 1 2 3)
Last post by Kiky Idforq
1 Day Ago 03:20 PM
29 Replies
Indians Perform Better...
Last post by Kiky Idforq
1 Day Ago 03:18 PM
3 Replies
Hard work or Smart work... ( 1 2)
Last post by Kiky Idforq
1 Day Ago 03:17 PM
14 Replies
Should tobacco companies...
Last post by Kiky Idforq
1 Day Ago 03:15 PM
4 Replies
Are english skills...
Last post by Kiky Idforq
1 Day Ago 03:14 PM
7 Replies
Wisdom does not come...
Last post by Kiky Idforq
1 Day Ago 03:12 PM
3 Replies
Download more than 300...
Last post by Abhaya Panda
1 Day Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
1 Day Ago 10:51 AM
1 Replies
Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
1 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
1 Day Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
6 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
1 Week Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
1 Week Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in