Trade oriented sales Promotions -
October 20th, 2010
Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending.
Four goals of a trade promotion are:
Stimulate in-store merchandising or other trade support,
Manipulate levels of inventory held by wholesalers and retailers,
Expand product distribution to new areas of the country or new classes of trade,
Create a high level of excitement about the product among those responsible for its sale.