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Trade oriented sales Promotions

Discuss Trade oriented sales Promotions within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending. Four goals of a ...

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Trade oriented sales Promotions
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Sunanda K. Chavan
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Trade oriented sales Promotions - October 20th, 2010

Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending.
Four goals of a trade promotion are:
 Stimulate in-store merchandising or other trade support,
 Manipulate levels of inventory held by wholesalers and retailers,
 Expand product distribution to new areas of the country or new classes of trade,
 Create a high level of excitement about the product among those responsible for its sale.
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