After evaluating the opportunities presented by various market segments, including a detailed competitive analysis, the company may select one, or more, as a target market.
This target market becomes the focus of the firm’s marketing efforts, and goals and objectives are set according to where the company wants to be and what it hopes to accomplish in this market.
This target market becomes the focus of the firm’s marketing efforts, and goals and objectives are set according to where the company wants to be and what it hopes to accomplish in this market.