Coke and Pepsi in the Czech Republic

sunandaC

New member
The key to success in the Czech Republic is for both Coca-Cola and Pepsi to increase the annual consumption of soft drinks. Per capita consumption of beer, the national drink in the Czech Republic, exceeds that of soft drinks by 3 to 1(165 liters of beer per capita of beer versus 50 liters of soft-drinks). Both companies are trying to increase their market share because distribution for both products is no longer as limited as it was in 1989.


Coca-Cola and Pepsi face stiff competition from domestic producers, whose products are lower-priced. Because of this, domestic producers have a market share of about 60%. Coca-Cola and Pepsi each have a market share between 10%-25%. Another problem in the Czech Republic is that many people think that the same company produces Coca-Cola and Pepsi.

Recently, Pepsi opened an office in Prague. Coca-Cola, on the other hand, has been trying to convince local shop owners to stock and circulate its product. The main apprehension may be that the price of Coke is twice the price of locally produced colas and a little higher than Pepsi.

Coca-Cola has arrangements with 4 domestic bottling companies and acquired a new plant in 1992 in which it has invested almost $20 million. This may be one reason why Coca-Cola is closing in on Pepsi's lead in the Czech Republic.
 
The key to success in the Czech Republic is for both Coca-Cola and Pepsi to increase the annual consumption of soft drinks. Per capita consumption of beer, the national drink in the Czech Republic, exceeds that of soft drinks by 3 to 1(165 liters of beer per capita of beer versus 50 liters of soft-drinks). Both companies are trying to increase their market share because distribution for both products is no longer as limited as it was in 1989.


Coca-Cola and Pepsi face stiff competition from domestic producers, whose products are lower-priced. Because of this, domestic producers have a market share of about 60%. Coca-Cola and Pepsi each have a market share between 10%-25%. Another problem in the Czech Republic is that many people think that the same company produces Coca-Cola and Pepsi.

Recently, Pepsi opened an office in Prague. Coca-Cola, on the other hand, has been trying to convince local shop owners to stock and circulate its product. The main apprehension may be that the price of Coke is twice the price of locally produced colas and a little higher than Pepsi.

Coca-Cola has arrangements with 4 domestic bottling companies and acquired a new plant in 1992 in which it has invested almost $20 million. This may be one reason why Coca-Cola is closing in on Pepsi's lead in the Czech Republic.

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