ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Coke and Pepsi in Russia

Coke and Pepsi in Russia

Discuss Coke and Pepsi in Russia within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Coke and Pepsi in Russia In 1972, Pepsi signed an agreement with the Soviet Union, which made it the first ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Coke and Pepsi in Russia
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Coke and Pepsi in Russia - October 20th, 2010

Coke and Pepsi in Russia

In 1972, Pepsi signed an agreement with the Soviet Union, which made it the first Western product to be sold to consumers in Russia. This gave Pepsi the first-mover advantage. Presently, Pepsi has 23 plants in the former Soviet Union and is the leader in the soft-drink industry in Russia. Pepsi outsells Coca-Cola by 6 to 1 and is seen as a local brand. Also, Pepsi must counter trade its concentrate with Russia's Stolichnaya vodka since rubles are not tradable on the world market.

However, Pepsi has also had some problems. There has not been an increase in brand loyalty for Pepsi since its advertising blitz in Russia, even though it has produced commercials tailored to the Russian market and has sponsored television concerts. On the positive side, Pepsi may be leading Coca-Cola due to the big difference in price between the two colas.


Coca-Cola, on the other hand, only moved into Russia 2 years ago and is manufactured locally in Moscow and St. Petersburg under a license. Despite investing $85 million in these two bottling plants, they do not perceive Coca-Cola as a premium brand in the Russian market. Moreover, they see it as a "foreign" brand in Russia.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Coke and Pepsi in Russia
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
COKE Vs PEPSI Rahul Parab Marketing Management 8 April 3rd, 2013 10:59 PM
Coke Vs Pepsi Rohit Chawla Marketing Management ( RM , IM ) 11 February 26th, 2012 09:50 PM
Coke Vs Pepsi Which Do You Prefer? Shyam Dawda General Talks 2 July 20th, 2011 01:08 AM
Pepsi v/s Coke Sunanda K. Chavan Marketing Management ( RM , IM ) 0 October 20th, 2010 11:48 AM
Coke V/s Pepsi lyonelboy Final 100 Mark Project 18 March 10th, 2010 01:18 AM
 
Reply

Bookmarks

Tags
coke and pepsi, russia

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


Login
Forgot Password?  New User?
  

» Recent Threads

Columbia Laboratories,.....
Last post by Ahana Pal
2 Minutes Ago 12:34 PM
0 Replies
Columbia Banking System,...
Last post by Ahana Pal
5 Minutes Ago 12:31 PM
0 Replies
Colony Financial, Inc :...
Last post by Ahana Pal
8 Minutes Ago 12:27 PM
0 Replies
Colony Bankcorp, Inc :...
Last post by Ahana Pal
11 Minutes Ago 12:24 PM
0 Replies
Colonial Municipal...
Last post by Ahana Pal
14 Minutes Ago 12:21 PM
0 Replies
Colonial Investment...
Last post by Ahana Pal
18 Minutes Ago 12:18 PM
0 Replies
Colonial Intermediate...
Last post by Ahana Pal
21 Minutes Ago 12:15 PM
0 Replies
Colonial Intermarket...
Last post by Ahana Pal
24 Minutes Ago 12:12 PM
0 Replies
Colonial High Income...
Last post by Ahana Pal
27 Minutes Ago 12:08 PM
0 Replies
Colonial Financial...
Last post by Ahana Pal
31 Minutes Ago 12:05 PM
0 Replies
Collectors Universe, Inc...
Last post by Ahana Pal
33 Minutes Ago 12:02 PM
0 Replies
CollabRx, Inc : Public...
Last post by Ahana Pal
36 Minutes Ago 12:00 PM
0 Replies
COLLABRIUM JAPAN...
Last post by Ahana Pal
47 Minutes Ago 11:49 AM
0 Replies
Colgate-Palmoli...
Last post by Ahana Pal
50 Minutes Ago 11:46 AM
0 Replies
Colfax Corporation :...
Last post by Ahana Pal
52 Minutes Ago 11:43 AM
0 Replies

» Ads





» Projects Helpline

Project report on USANA...
Last post by Kirti Soni
1 Week Ago 03:28 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in