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Network Marketing

Network Marketing

Discuss Network Marketing within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Network Marketing The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total ...

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Network Marketing
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Sunanda K. Chavan
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Network Marketing - October 18th, 2010

Network Marketing

The Network Marketing, first popularized by Amway, in 1950s in USA is gaining momentum in India. The total turnover of network marketing companies in India was estimated at Rs 301,044 crores in 2005 with an annual growth rate of 25% .The India Direct Selling Association (IDSA) has projected that the network marketing industry will be around Rs 8000 crores by 2010.

Studies have shown that consumers often have negative perception of direct selling organizations and network marketing organisations in particular. The aggressive selling techniques, exaggerations of facts in recruiting, pyramiding scams and unethical way of exploiting relationships all together form a basis for this negative perception.

Multi Level Marketing (MLM) was the fastest growing sector of the direct selling industry worldwide. In 1988, the total revenue generated by MLM was $ 12 billion, which doubled to $ 24 billion by 1998. The direct-marketing industry in India was about Rs. 6 billion in 1999. This was a growth of 62% over the previous year
In the pre-liberalization era, network marketing in India was usually in the form of various chit fund companies like Sahara India. These had a system of agents, who simultaneously mobilized deposits and appointed sub-agents for further deposit mobilization.

Companies such as Eureka Forbes and Cease-Fire pioneered the direct selling system in the country with a sales force that was trained to make direct house-to-house sales. ....
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JASON Bone
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Re: Network Marketing - April 28th, 2012

"I have heard that network marketing is effective way to earn extra bucks. Now a days mlm companies launching their plans in different category to attract people and invest in their company. Do you know if which company is good a product or an investment company for starting a career in mlm field"
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Jack Miller
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Re: Network Marketing - May 8th, 2012

I think network marketing is the good way to enhance your business because by that we can directly communicate with our clients and investors.

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Andre Wtarant
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Re: Network Marketing - November 30th, 2012

Well, network marketing is not an easy such as online promotion. There has been a new breed of network marketing opportunities that have jumped up nowadays that relies and harnesses on online technology.
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