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Product and service customization

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Sunanda K. Chavan
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Product and service customization - October 14th, 2010

Product and service customization:

Companies that have powerful brand awareness on the web all have sites that help consumers do something – whether it’s configuring a computer system (www.dell.com) on-line or offering personalized services like suburban railway pass ticket in Mumbai (www.rediff.com).

Consumer demand and expectations are forecast to drive made-to-order or customized products with rapidly shrinking lead times.

Products are configured, as customers want them to be and provide a high level of reliability, excellent quality, and longer life spans. For e.g. ‘Dell’ computer (www.dell.com) has become a leading company in selling computers because of the customization facility it provided on its site.

The consumers could build the own computer by ordering the own configuration. For e.g. On Nike’s site (www.nike.com), the customer can become a registered user and customize the shoe of his choice.

The customization highlights the value-for-money aspect and induces the consumer to buy a product that meets his own requirement
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Jitendra Mazee
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Re: Product and service customization - November 1st, 2017

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Originally Posted by sunandaC View Post
Product and service customization:

Companies that have powerful brand awareness on the web all have sites that help consumers do something – whether it’s configuring a computer system (Dell United States Official Site | Dell United States) on-line or offering personalized services like suburban railway pass ticket in Mumbai (Rediff.com: Online Shopping, Rediffmail, Latest India News, Business, Bollywood, Sports, Stock, Live Cricket Score, Money, Movie Reviews).

Consumer demand and expectations are forecast to drive made-to-order or customized products with rapidly shrinking lead times.

Products are configured, as customers want them to be and provide a high level of reliability, excellent quality, and longer life spans. For e.g. ‘Dell’ computer (Dell United States Official Site | Dell United States) has become a leading company in selling computers because of the customization facility it provided on its site.

The consumers could build the own computer by ordering the own configuration. For e.g. On Nike’s site (www.nike.com), the customer can become a registered user and customize the shoe of his choice.

The customization highlights the value-for-money aspect and induces the consumer to buy a product that meets his own requirement
Wow friend, it is really great work to share details on Product and service customization and i am sure it would help many other people. Well, i am also sharing some important information on Product and service customization.
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