Marketing

sunandaC

New member
Marketing

Branding strategy for the products; their assiduously built images over the years convey the message of leadership to their customers.


Anchor International, for example, has brought about a change in their logo to convey the message of precision, quality and technical edge in all company activities.


In their TV ad campaign, Anchor Industries Limited says that they were the first company in India to introduce frost-free refrigerators and fully automatic washing machines.

The whole range of Electronic Product being produced and sold by the company is described in the belief that consumers for these goods often overlap and they tend to go for the same brand.

The strategy clearly is to impress upon the buyers that theirs is the best available.
 
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