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Benefits and drawbacks of Direct Marketing

Benefits and drawbacks of Direct Marketing

Discuss Benefits and drawbacks of Direct Marketing within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be ...

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Benefits and drawbacks of Direct Marketing
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Sunanda K. Chavan
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Benefits and drawbacks of Direct Marketing - October 5th, 2010

Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses.


The number of recipients who are offended by the junk mail/spam, however, is not easily measured. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer.


Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article. Yet since the start of the Internet-age the challenges of Chief Marketing Executives (CMOs) are tracking direct marketing responses and measuring results.


While many marketers like this form of marketing, some direct marketing efforts using particular media have been criticized for generating unwanted solicitations. For example, direct mail that is irrelevant to the recipient is considered junk mail, and unwanted email messages are considered spam.



Some consumers are demanding an end to direct marketing for privacy and environmental reasons, which direct marketers, are able to provide by using "opt out" lists, variable printing and more targeted mailing lists.
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Peter Hunt
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Re: Benefits and drawbacks of Direct Marketing - July 3rd, 2012

I agree with you. I am also using direct mailing to promote my business. Now my business is booming.
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Strauss Jack
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Re: Benefits and drawbacks of Direct Marketing - July 17th, 2012

Direct marketing has just draw back in one sense because we do not like this,otherwise it is totally in our favor.Direct marketing generates the instant results and instant recoveries so what can be the more beneficial then this for your business.
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Andre Wtarant
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Re: Benefits and drawbacks of Direct Marketing - December 3rd, 2012

Well, direct marketing is eye-catching to promoters because it calls for the customer to take action, without the involvement of any type of press. Pros and cons of this type of promotion are set out in several guides or sources so that people are knowledgeable.
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