Go Back   ManagementParadise.com Forums Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Benefits and drawbacks of Direct Marketing


Discuss Benefits and drawbacks of Direct Marketing within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be ...

Reply

 

Thread Tools Display Modes
Benefits and drawbacks of Direct Marketing
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Benefits and drawbacks of Direct Marketing - October 5th, 2010

Direct marketing is attractive to many marketers, because in many cases its positive effect (but not negative results) can be measured directly. For example, if a marketer sends out one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, the marketer can say with some confidence that the campaign led directly to the responses.


The number of recipients who are offended by the junk mail/spam, however, is not easily measured. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer.


Measurement of results, a fundamental element in successful direct marketing, is explored in greater detail elsewhere in this article. Yet since the start of the Internet-age the challenges of Chief Marketing Executives (CMOs) are tracking direct marketing responses and measuring results.


While many marketers like this form of marketing, some direct marketing efforts using particular media have been criticized for generating unwanted solicitations. For example, direct mail that is irrelevant to the recipient is considered junk mail, and unwanted email messages are considered spam.



Some consumers are demanding an end to direct marketing for privacy and environmental reasons, which direct marketers, are able to provide by using "opt out" lists, variable printing and more targeted mailing lists.
Advertisements
Friends: (0)
Reply With Quote
Related to Benefits and drawbacks of Direct Marketing
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
BENEFITS AND DRAWBACKS OF OPTIONS Abhijeet S Financial Management ( FM ) 1 3 Weeks Ago 08:10 PM
direct marketing Nirav Kapadia The Principal and Practice of Direct Marketing 1 January 19th, 2016 12:34 AM
WHAT IS DIRECT MARKETING Sunanda K. Chavan Marketing Management ( RM , IM ) 0 October 4th, 2010 11:33 AM
Direct and Online Marketing: The New Marketing Model Gaurav Garg Marketing Management 8 December 22nd, 2009 10:34 PM
Direct Marketing -- Load Up Your Direct Marketing Toolbox & Grow Your Profits Exponen Maya Raichura Articles !! 0 June 3rd, 2008 06:46 PM
 
Re: Benefits and drawbacks of Direct Marketing
Old
 (2 (permalink))
Peter Hunt
huntpeter is an unknown quantity at this point
 
huntpeter
 
Status: Offline
Posts: 2
Join Date: Jun 2012
Re: Benefits and drawbacks of Direct Marketing - July 3rd, 2012

I agree with you. I am also using direct mailing to promote my business. Now my business is booming.
Friends: (0)
Reply With Quote
Re: Benefits and drawbacks of Direct Marketing
Old
 (3 (permalink))
Strauss Jack
strauss is an unknown quantity at this point
 
strauss
Status: Offline
Posts: 4
Join Date: Jul 2012
Re: Benefits and drawbacks of Direct Marketing - July 17th, 2012

Direct marketing has just draw back in one sense because we do not like this,otherwise it is totally in our favor.Direct marketing generates the instant results and instant recoveries so what can be the more beneficial then this for your business.
Friends: (0)
Reply With Quote
Re: Benefits and drawbacks of Direct Marketing
Old
 (4 (permalink))
Andre Wtarant
andrewtarant is an unknown quantity at this point
 
andrewtarant
employee at GTC.PTD.LTD
 
Status: Offline
Posts: 20
Join Date: Nov 2012
Re: Benefits and drawbacks of Direct Marketing - December 3rd, 2012

Well, direct marketing is eye-catching to promoters because it calls for the customer to take action, without the involvement of any type of press. Pros and cons of this type of promotion are set out in several guides or sources so that people are knowledgeable.



To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
benefits, direct, drawbacks, marketing


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.