The Strengths of Database Marketing

[sunandaC]

The Strengths of Database Marketing are:

1) Measurability:

Unlike conventional marketing, direct marketing response can be measured. This helps firms redefine their marketing programme if required and also to customize it to segment needs.


2) Testable:

Effectiveness of different elements of a marketing programme can be tested.

3) Customisation:
The database provides the firm with an opportunity to customize its communication with the target market.

 

[jitendra05]

The Strengths of Database Marketing are:

1) Measurability:

Unlike conventional marketing, direct marketing response can be measured. This helps firms redefine their marketing programme if required and also to customize it to segment needs.


2) Testable:

Effectiveness of different elements of a marketing programme can be tested.

3) Customisation:
The database provides the firm with an opportunity to customize its communication with the target market.

Well, i am also going to share some important information on The Strengths of Database Marketing which would help others. Well, i also appreciate your work for sharing information on The Strengths of Database Marketing.