Customisation in Pharma Industry

sunandaC

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Customisation in Pharma Industry

This is the time to start using the data. The easiest and the most preliminary step is to start greeting the doctor on his birthday and marriage anniversary. From a simple card personally signed to a personal phone call from the head office anywhere in the country to a birthday cake being actually presented are some of the ideas. Even bouquets can be delivered at the doorstep. A company even arranges for the doctor to have dinner with spouse on their marriage anniversary, with the tab taken care ofcourse!



But more important to customise the interaction with the doctor based on the data we have on him. Gifts based on the interests and hobbies can be presented. If a doctor has expressed interest in national conferences of his specialty the same can be arranged.




The success of the whole programme hinges on how well can the companies pass on the data of the doctor to their field force and train them on how to use this data. He is actually the man of the moment. It is necessary that the information received on an interaction be fed into the system so that it can be used for the next interaction. A sort of ‘master-database’ can be generated which would recover every contact with a doctor through the field, mail, telephone, web, etc. this master database would be the key driver to foster a learning relationship.
 
Customisation in Pharma Industry

This is the time to start using the data. The easiest and the most preliminary step is to start greeting the doctor on his birthday and marriage anniversary. From a simple card personally signed to a personal phone call from the head office anywhere in the country to a birthday cake being actually presented are some of the ideas. Even bouquets can be delivered at the doorstep. A company even arranges for the doctor to have dinner with spouse on their marriage anniversary, with the tab taken care ofcourse!



But more important to customise the interaction with the doctor based on the data we have on him. Gifts based on the interests and hobbies can be presented. If a doctor has expressed interest in national conferences of his specialty the same can be arranged.




The success of the whole programme hinges on how well can the companies pass on the data of the doctor to their field force and train them on how to use this data. He is actually the man of the moment. It is necessary that the information received on an interaction be fed into the system so that it can be used for the next interaction. A sort of ‘master-database’ can be generated which would recover every contact with a doctor through the field, mail, telephone, web, etc. this master database would be the key driver to foster a learning relationship.

Well, many many thanks for your help and providing the information on Customisation in Pharma Industry. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
 

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