Titan Watch Repair Services
What did Titan Do?
The Titan Signet CRM initiative was undertaken in May 1995 to provide that “extra” touch to its special customers at the exclusive World of Titan stores.
Its mission was to create a sense of belonging of the customer to the store and vice versa by:
• Building a special relationship with high life time value Titan customers
• Recognizing and rewarding his/her loyalty to Titan
• Providing a platform for direct feedback from these valued customers to the company
Where?
It initially started in 6 showrooms in Bangalore. Today the titan Signet has been extended to 102 World of Titan showrooms across 59 cities all over India
Behind The Scenes
While the program has taken customer bonding one step further in Titan, there are many behind-the-scene activities that ensure that the program is run efficiently, effectively and with the level of enthusiastic participation. These are :
• Showroom Personnel are trained not only in the preparation of the program at the showroom but also in the finer details of CRM.
• Enrolments in the program are tracked on a monthly basis for each showroom, along with data on purchases made by Signet members who have returned to the showroom to buy again.
• Signet operations form a part of the quarterly appraisal for their showrooms, there by
ensuring that they earn more marks on their efficient and effective performance.
• A grievance redressal system is in place to ensure that out valued customers are responded to within stipulated time frame.
What did Titan Do?
The Titan Signet CRM initiative was undertaken in May 1995 to provide that “extra” touch to its special customers at the exclusive World of Titan stores.
Its mission was to create a sense of belonging of the customer to the store and vice versa by:
• Building a special relationship with high life time value Titan customers
• Recognizing and rewarding his/her loyalty to Titan
• Providing a platform for direct feedback from these valued customers to the company
Where?
It initially started in 6 showrooms in Bangalore. Today the titan Signet has been extended to 102 World of Titan showrooms across 59 cities all over India
Behind The Scenes
While the program has taken customer bonding one step further in Titan, there are many behind-the-scene activities that ensure that the program is run efficiently, effectively and with the level of enthusiastic participation. These are :
• Showroom Personnel are trained not only in the preparation of the program at the showroom but also in the finer details of CRM.
• Enrolments in the program are tracked on a monthly basis for each showroom, along with data on purchases made by Signet members who have returned to the showroom to buy again.
• Signet operations form a part of the quarterly appraisal for their showrooms, there by
ensuring that they earn more marks on their efficient and effective performance.
• A grievance redressal system is in place to ensure that out valued customers are responded to within stipulated time frame.