What is eCRM?
In simplest terms eCRM provides companies with means to conduct interactive, personalized and relevant communications with customer across both electronic and traditional channels.
It utilizes a complete view of the customer to make decisions about messaging, offers and channel delivery.
It synchronises communication across otherwise disjoint-customer facing systems.
It adheres to permission-based practices, respecting individual’s preferences regarding how and whether they wish to communicate with you and it focuses on understanding how the economics of customer relationship affect the business.
In simplest terms eCRM provides companies with means to conduct interactive, personalized and relevant communications with customer across both electronic and traditional channels.
It utilizes a complete view of the customer to make decisions about messaging, offers and channel delivery.
It synchronises communication across otherwise disjoint-customer facing systems.
It adheres to permission-based practices, respecting individual’s preferences regarding how and whether they wish to communicate with you and it focuses on understanding how the economics of customer relationship affect the business.