Go Back   ManagementParadise.com | Management & Business Education Learning Platform Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Consumer Life Time Value

Discuss Consumer Life Time Value within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Consumer Life Time Value Quantifying the “value” of customers is absolutely essential in regain management. In fact, the percentage of ...

Reply

 

Thread Tools Display Modes
Consumer Life Time Value
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,680
Join Date: Jul 2010
Consumer Life Time Value - September 29th, 2010

Consumer Life Time Value

Quantifying the “value” of customers is absolutely essential in regain management. In fact, the percentage of profit a company makes from continued sales to its own customer base is consistently higher than the profit made on original sale..

Each of the customers then delivers an income stream and the stream of profit far exceeds the value of original purchase. Income streams contribute cash flows in terms of years for any single product.

Regain Strategies:

• Customization

• Differentiation Strategies

The lost customer would be segmented differently from the existing customer. Base and the company could provide additional features and benefits to win them back.
“Wow” Syndrome


For example, a client checks into a hotel and his/her room isn’t ready. The clerk could respond by “You are in luck! Your room isn’t ready. That means you get to eat breakfast “on us” and use our business centre for free!”
Advertisements

Friends: (0)
Reply With Quote
Re: Consumer Life Time Value
Old
 (2 (permalink))
Jitendra Mazee
jitendra05 is on a distinguished road
 
jitendra05
Student of Bachelor of Engineering at RGTU Bhopal
Bhopal, Madhya Pradesh
Management Paradise Guru
 
Institute: RGTU Bhopal
Status: Offline
Posts: 27,848
Join Date: Jan 2016
Location: Bhopal, Madhya Pradesh
Re: Consumer Life Time Value - October 31st, 2017

Quote:
Originally Posted by sunandaC View Post
Consumer Life Time Value

Quantifying the “value” of customers is absolutely essential in regain management. In fact, the percentage of profit a company makes from continued sales to its own customer base is consistently higher than the profit made on original sale..

Each of the customers then delivers an income stream and the stream of profit far exceeds the value of original purchase. Income streams contribute cash flows in terms of years for any single product.

Regain Strategies:

• Customization

• Differentiation Strategies

The lost customer would be segmented differently from the existing customer. Base and the company could provide additional features and benefits to win them back.
“Wow” Syndrome


For example, a client checks into a hotel and his/her room isn’t ready. The clerk could respond by “You are in luck! Your room isn’t ready. That means you get to eat breakfast “on us” and use our business centre for free!”
Hey dear, i really liked your effort that you made and i am sure that everyone would appreciate your work. Moreover, i have also got some important information on Consumer Life Time Value and going to share it with you.
Attached Files
File Type: pdf Consumer Life Time Value.pdf (809.8 KB, 0 views)
Friends: (0)
Reply With Quote
Reply

Bookmarks

Tags
consumer, life, time
Related to Consumer Life Time Value
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
consumer behaviour in services, consumer expectations. service quality angelsdevil Service Sector Management (S.S.M) 8 October 31st, 2013 01:28 AM
consumer market and consumer buying behaviour rukhsana_yasmin Marketing Management 8 January 23rd, 2011 03:49 PM
Franchise of MNC Recruitment Company ... Life time opportunity, 10-20 years exp, Ahm Maya Raichura JOB OFFERS , Recruitments , Placements !! 0 August 16th, 2009 07:00 PM
THE CONSUMER IS A KING WITH SPECIAL EMPHASIS ON CONSUMER PROTECTION ACT Roshni Bhatia LAW 0 September 4th, 2008 10:36 PM
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.



Search Engine Optimization by vBSEO ©2011, Crawlability, Inc.