Better Information for Better Management
Implement highly focused, targeted campaigns with better returns on your marketing investments.
Marketing applications are tightly integrated with the other applications of the CRM suite as well as the ERP applications.
This integration enables marketers to tap into the wealth of data collected through every customer "touch" with their company whether through field sales, a call center, or the Web.
Without a dependence on simple demographics, marketers will be able to profile customers based on any number of criteria including sales cycle, payment preference, and purchase frequency, to tailor messages and campaigns with better accuracy for highly focused, individualized marketing campaigns.
Implement highly focused, targeted campaigns with better returns on your marketing investments.
Marketing applications are tightly integrated with the other applications of the CRM suite as well as the ERP applications.
This integration enables marketers to tap into the wealth of data collected through every customer "touch" with their company whether through field sales, a call center, or the Web.
Without a dependence on simple demographics, marketers will be able to profile customers based on any number of criteria including sales cycle, payment preference, and purchase frequency, to tailor messages and campaigns with better accuracy for highly focused, individualized marketing campaigns.