RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING MIX

sunandaC

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RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING MIX

PRODUCT

Frooti in Others Flavours:

1. As per our survey, 77% of the respondents want Frooti in flavours other than mango and green mango like Orange Pineapple and Grape.

2. Now, the most striking fact is that Frooti is available in Orange, Strawberry and Pineapple flavours in selected cities in Maharashtra like Mumbai and Pune.

3. These flavours are not available in Hyderabad and Secunderabad
region.

4. Our main competitor Real is available in many flavours like
mango, orange, guava, grape, apple, pineapple and mix fruit etc.

5. So, to compete with Real and other competitors, the present
variants of Frooti in orange, pineapple and strawberry flavour
should be made available all over India.

6. Frooti should also be made available in grape flavour as there is a
great demand for this flavour, especially in the under 20 agegroup
segment.

2. The Appy case :-

1. Appy is a new product launched by the Parle agro. It is a nectar
drink which comes in apple flavour.


2. Now the question is that Parle agro has not used the brand equity
of Frooti in branding Appy.


The reasons for this can be :-


1. Appy is a nectar drink and is in a different segment from Frooti
which is in the fruit drink segment.


2. Parle agro is promoting Appy as a look alike for champagne drink
and is targeting the upper income class consumers.



1. Retail chain of NCSD in India


2. To capture the huge unorganized sector, Frooti should be
promoted as a retailing chain outlet in India on the lines of
Barista which is in the retailing of coffee.


3. This outlet should contain all the variants of Frooti in different
flavours and quantities and it should also be served in glasses.


4. Also, this outlet can be used to provide fresh fruit juices in
various flavours at a very reasonable price.

This move will help Parle to capture a major chunk of the huge unorganized sector which is more than Rs 500 crore.


5. But, this is a highly risky move and requires lot of capital so,
Parle should first experiment by opening a few outlets.


PROMOTION :


1. The nutrient content of Frooti should be highlighted on the package so that the consumer can become more aware and perceive Frooti as a Health drink.

2. The quality standard of Frooti should be approved by a reputed authority or organization (like ISO series) and this be promoted.

3. Taking the cost consideration into account, Parle Agro can go for more
distributor and retailer margins, as by getting more margins the retailers and the distributors will promote Frooti more efficiently.

It should also provide more consumer schemes.

4. Parle can also promote Frooti by providing various offering like Refrigerators.
 
RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING MIX

PRODUCT

Frooti in Others Flavours:

1. As per our survey, 77% of the respondents want Frooti in flavours other than mango and green mango like Orange Pineapple and Grape.

2. Now, the most striking fact is that Frooti is available in Orange, Strawberry and Pineapple flavours in selected cities in Maharashtra like Mumbai and Pune.

3. These flavours are not available in Hyderabad and Secunderabad
region.

4. Our main competitor Real is available in many flavours like
mango, orange, guava, grape, apple, pineapple and mix fruit etc.

5. So, to compete with Real and other competitors, the present
variants of Frooti in orange, pineapple and strawberry flavour
should be made available all over India.

6. Frooti should also be made available in grape flavour as there is a
great demand for this flavour, especially in the under 20 agegroup
segment.

2. The Appy case :-

1. Appy is a new product launched by the Parle agro. It is a nectar
drink which comes in apple flavour.


2. Now the question is that Parle agro has not used the brand equity
of Frooti in branding Appy.


The reasons for this can be :-


1. Appy is a nectar drink and is in a different segment from Frooti
which is in the fruit drink segment.


2. Parle agro is promoting Appy as a look alike for champagne drink
and is targeting the upper income class consumers.



1. Retail chain of NCSD in India


2. To capture the huge unorganized sector, Frooti should be
promoted as a retailing chain outlet in India on the lines of
Barista which is in the retailing of coffee.


3. This outlet should contain all the variants of Frooti in different
flavours and quantities and it should also be served in glasses.


4. Also, this outlet can be used to provide fresh fruit juices in
various flavours at a very reasonable price.

This move will help Parle to capture a major chunk of the huge unorganized sector which is more than Rs 500 crore.


5. But, this is a highly risky move and requires lot of capital so,
Parle should first experiment by opening a few outlets.


PROMOTION :


1. The nutrient content of Frooti should be highlighted on the package so that the consumer can become more aware and perceive Frooti as a Health drink.

2. The quality standard of Frooti should be approved by a reputed authority or organization (like ISO series) and this be promoted.

3. Taking the cost consideration into account, Parle Agro can go for more
distributor and retailer margins, as by getting more margins the retailers and the distributors will promote Frooti more efficiently.

It should also provide more consumer schemes.

4. Parle can also promote Frooti by providing various offering like Refrigerators.

Wow friend, it is really great work to share details on FROOTI ON THE BASIS OF MARKETING MIX and i am sure it would help many other people. Well, i am also sharing some important information on FROOTI ON THE BASIS OF MARKETING MIX.
 

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