SWOT Analysis of Blister Pack of hair oil

sunandaC

New member
SWOT Analysis of Blister Pack of hair oil

In any business, it is imperative that the business be its own worst critic. A SWOT analysis forces an objective analysis of a company's position viz a viz its competitors and the marketplace.

Simultaneously, an effective SWOT analysis will help determine in which areas a company is succeeding, allowing it to allocate resources in such a way as to maintain any dominant positions it may have.

Strengths


Wide distributions network reaching nearly 1.3 million outlets.

Near total dominance of the branded coconut hair oil market, with its flagship brand.

Top of mind brand recall in customers.

Immense brand loyalty enjoyed by the brand.

Weaknesses


Almost negligible promotion and low consumer awareness.

Raw material prices of all key products are susceptible to wide fluctuations and can lead to earnings variability.

This pack is totally a niche product in nature and therefore cannot enjoy bulk sales.


Opportunities


The hair-oil market is likely to grow at 5-6% pa. The value added hair-oil segment will grow at a much faster pace of 15-20% pa. Volume growth will be driven by a demand shift from unorganized sector (80% of market) to branded oils.

Product is mainly catering to the need of traveling segment, which is growing fast.

The value-added hair oils market is growing at a healthy 30 per cent per annum in volumes. Marico can encourage consumers to shift to the value-added market.

The growing consumer population offers a huge market for consumer products. At an average GDP growth of 5.5% until FY2007, the present consumer population of 80 m households can grow by 60% to around 130 m households.

Threats

Nearly 120 look alike local brands eating share of parachute.

Low customer loyalty in case of small sachets and blister packs.
 
SWOT Analysis of Blister Pack of hair oil

In any business, it is imperative that the business be its own worst critic. A SWOT analysis forces an objective analysis of a company's position viz a viz its competitors and the marketplace.

Simultaneously, an effective SWOT analysis will help determine in which areas a company is succeeding, allowing it to allocate resources in such a way as to maintain any dominant positions it may have.

Strengths


Wide distributions network reaching nearly 1.3 million outlets.

Near total dominance of the branded coconut hair oil market, with its flagship brand.

Top of mind brand recall in customers.

Immense brand loyalty enjoyed by the brand.

Weaknesses


Almost negligible promotion and low consumer awareness.

Raw material prices of all key products are susceptible to wide fluctuations and can lead to earnings variability.

This pack is totally a niche product in nature and therefore cannot enjoy bulk sales.


Opportunities


The hair-oil market is likely to grow at 5-6% pa. The value added hair-oil segment will grow at a much faster pace of 15-20% pa. Volume growth will be driven by a demand shift from unorganized sector (80% of market) to branded oils.

Product is mainly catering to the need of traveling segment, which is growing fast.

The value-added hair oils market is growing at a healthy 30 per cent per annum in volumes. Marico can encourage consumers to shift to the value-added market.

The growing consumer population offers a huge market for consumer products. At an average GDP growth of 5.5% until FY2007, the present consumer population of 80 m households can grow by 60% to around 130 m households.

Threats

Nearly 120 look alike local brands eating share of parachute.

Low customer loyalty in case of small sachets and blister packs.

Hey friend, I read your article regarding SWOT Analysis of Blister Pack of hair oil and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
 

Attachments

  • SWOT Analysis of Blister Pack of hair oil.pdf
    2.2 MB · Views: 0
Top