Influence of family in decision-making
Normally what one understands from family is husband, wife and their children living with them in western civilization.
But in India the family is much more extended and includes all those persons who are related by blood, marriage or adoption and reside together but often does not include those who are residing but have close blood relations.
The role and functions of the family depends upon education, lifestyle, family income, etc.
The basic functions of family are economic well being of members, provide emotional support, establish suitable life style for the family and ensure proper socialization of family members, which includes consumer socialization.
Regarding consumer decisions there are four types of parents namely authoritarian parents, reflecting parents, democratic parents and permissive parents. The decision-making depends to a great extent on item to be purchased, its usage and the price.
Normally what one understands from family is husband, wife and their children living with them in western civilization.
But in India the family is much more extended and includes all those persons who are related by blood, marriage or adoption and reside together but often does not include those who are residing but have close blood relations.
The role and functions of the family depends upon education, lifestyle, family income, etc.
The basic functions of family are economic well being of members, provide emotional support, establish suitable life style for the family and ensure proper socialization of family members, which includes consumer socialization.
Regarding consumer decisions there are four types of parents namely authoritarian parents, reflecting parents, democratic parents and permissive parents. The decision-making depends to a great extent on item to be purchased, its usage and the price.