Classification of social class

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Classification of social class

Occupation

To in one class marketer may not be able to get much advantage in marketing. Therefore along with occupation there is further division based on income. Persons of some occupation are therefore subdivided into various classes based on income.



Education

The level of education also affects the behaviour as a consumer. An illiterate man has no interest in newspapers; books and magazines but people with high education need these products regularly. In the matter of other products, consumption also differs widely, therefore sometimes it is desirable to classify as per level of education.

Income

The income of an individual or family plays an important role in his behaviour as a consumer. The demand of products for rich, high income, middle income, low income and poor differs widely and therefore it is most important criteria for social classification.

But people even in same bracket behave differently based on many other factors such as place of their residence (urban, rural) or even state. Even people with same education, occupation and income behave differently in different regions due to cultural factors, climate, traditions, social customs, etc.

Religion

Religion is another factor, which influences the behaviour, as a consumer too consumption of certain products is tobacco in some religion but permitted in other irrespective of other factors. Jains, Brahmins, Agrawals generally will not eat meat but it is openly consumed by many other classes.


Sikhs will not consume tobacco and cigarettes. Not only in the matter of eating religion also affects consumption in other ways. People of different religion have different festivals when they are gee and happy and buy new things for self, family and for gifting. These factors affect their behaviour as a consumer and are very important for marketer.




Life style of various social classes

The life style that is consumer behaviour of various social classes differs widely. A person in lowest class is able to buy only the bare minimum requirements of life. In India and some other countries there are people living below the poverty line.


This class is not able to meet even basic minimum and live on the many of state and/or social organization for their shelter, education of children and meeting their day-to-day requirements. On the other extreme there are rich people either because of historical factors like zamindars and the like.


But researchers have established that lifestyle of one social class in terms of attitude towards life; activities, behaviour and beliefs tend to be similar. On this basis researchers segregate them in different classes.

The decision process of individuals, families and classes are influenced by a number of factors such as culture, social class, personal influence, region, religion, level of income and profession, etc.


In society there are divisions based on their values, interests and behaviours and people of homogenous natures, values, culture, interest and religion often are considered social class. But most of the marketers have measured social class on their economic status, profession and income.


They do not consider religion, region and other social factors very important. But generally there is an agreement that “social classes are very broad groupings of individuals which hold roughly similar status levels in the society.”
 
Classification of social class

Occupation

To in one class marketer may not be able to get much advantage in marketing. Therefore along with occupation there is further division based on income. Persons of some occupation are therefore subdivided into various classes based on income.



Education

The level of education also affects the behaviour as a consumer. An illiterate man has no interest in newspapers; books and magazines but people with high education need these products regularly. In the matter of other products, consumption also differs widely, therefore sometimes it is desirable to classify as per level of education.

Income

The income of an individual or family plays an important role in his behaviour as a consumer. The demand of products for rich, high income, middle income, low income and poor differs widely and therefore it is most important criteria for social classification.

But people even in same bracket behave differently based on many other factors such as place of their residence (urban, rural) or even state. Even people with same education, occupation and income behave differently in different regions due to cultural factors, climate, traditions, social customs, etc.

Religion

Religion is another factor, which influences the behaviour, as a consumer too consumption of certain products is tobacco in some religion but permitted in other irrespective of other factors. Jains, Brahmins, Agrawals generally will not eat meat but it is openly consumed by many other classes.


Sikhs will not consume tobacco and cigarettes. Not only in the matter of eating religion also affects consumption in other ways. People of different religion have different festivals when they are gee and happy and buy new things for self, family and for gifting. These factors affect their behaviour as a consumer and are very important for marketer.




Life style of various social classes

The life style that is consumer behaviour of various social classes differs widely. A person in lowest class is able to buy only the bare minimum requirements of life. In India and some other countries there are people living below the poverty line.


This class is not able to meet even basic minimum and live on the many of state and/or social organization for their shelter, education of children and meeting their day-to-day requirements. On the other extreme there are rich people either because of historical factors like zamindars and the like.


But researchers have established that lifestyle of one social class in terms of attitude towards life; activities, behaviour and beliefs tend to be similar. On this basis researchers segregate them in different classes.

The decision process of individuals, families and classes are influenced by a number of factors such as culture, social class, personal influence, region, religion, level of income and profession, etc.


In society there are divisions based on their values, interests and behaviours and people of homogenous natures, values, culture, interest and religion often are considered social class. But most of the marketers have measured social class on their economic status, profession and income.


They do not consider religion, region and other social factors very important. But generally there is an agreement that “social classes are very broad groupings of individuals which hold roughly similar status levels in the society.”

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