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Socio-psychological theory

Socio-psychological theory

Discuss Socio-psychological theory within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Socio-psychological theory According to this theory, individual and society are interlinked. This theory disagrees with Freud’s contention. It is also ...

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Sunanda K. Chavan
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Socio-psychological theory - September 27th, 2010

Socio-psychological theory

According to this theory, individual and society are interlinked. This theory disagrees with Freud’s contention.

It is also called as Neo-Freudian theory. Researchers believe that social relationships are fundamental to the formation and development of personality.

Karen Horney was a social theorist. She believed that personality is developed as an individual learns to cope with basic anxieties that stems up from parent – child relationships. She proposed that individuals could be classified into three personality groups:

Complaint – Those individuals who moved toward others. They desire to be loved, wanted and appreciated.

Aggressive – Those individuals who move against others. They desire to excel and win admiration.

Detached – Those individuals who move away from others. They desire independence, self-sufficiency and freedom from obligations.
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