Nature of consumer attitudes -
September 27th, 2010
Nature of consumer attitudes
Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes.
Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way”.
This means attitudes towards brands are consumers learned tendencies to evaluate brands in a consistently favourable or unfavourable way.
Attitudes help us understanding, why consumers do or do not buy a particular product from a certain store.
They are used for judging the effectiveness of marketing activities, for evaluating marketing actions ever before they are implemented within the market place.