ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Nature of consumer attitudes

Nature of consumer attitudes

Discuss Nature of consumer attitudes within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Nature of consumer attitudes Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Nature of consumer attitudes
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Nature of consumer attitudes - September 27th, 2010

Nature of consumer attitudes

Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes.

Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way”.

This means attitudes towards brands are consumers learned tendencies to evaluate brands in a consistently favourable or unfavourable way.

Attitudes help us understanding, why consumers do or do not buy a particular product from a certain store.

They are used for judging the effectiveness of marketing activities, for evaluating marketing actions ever before they are implemented within the market place.
Advertisements
Friends: (0)
Reply With Quote
Related to Nature of consumer attitudes
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
ATTITUDES Rahul Parab Foundation of Human Skills (F.H.S) 8 June 18th, 2011 05:54 PM
need proj on nature, nature synthesis jack Indian Management Thoughts and Practices ( IMTP ) 7 January 9th, 2011 07:18 PM
Attitudes and Consumer Behaviour sbineet PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 0 July 27th, 2009 10:59 PM
attitudes jimzest28 Foundation of Human Skills (F.H.S) 0 May 26th, 2009 10:07 PM
Attitudes Chirag Pahuja Marketing Management 0 December 7th, 2008 09:29 PM
 

Reply

Bookmarks

Tags
attitudes, consumer, nature

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Download more than 300...
Last post by Abhaya Panda
49 Minutes Ago 01:30 PM
3 Replies
Happy Dhanteras Quotes,...
Last post by Krunal Dhabhi
3 Hours Ago 10:51 AM
1 Replies
Solution manual on...
Last post by Andrew Ken
7 Hours Ago 06:35 AM
1 Replies
Marketing Strategies for... ( 1 2 3)
Last post by Waheed Jan
15 Hours Ago 10:26 PM
24 Replies
International Marketing ( 1 2 3... Last Page)
Last post by Waheed Jan
16 Hours Ago 09:54 PM
77 Replies
Top 5 Beautiful Rangoli...
Last post by Dharmik Moni
17 Hours Ago 08:44 PM
2 Replies
Diwali latest Rangoli...
Last post by Dharmik Moni
17 Hours Ago 08:43 PM
2 Replies
New NFL Record by Peyton...
Last post by Dharmik Moni
17 Hours Ago 08:23 PM
0 Replies
Hurricane Gonzalo...
Last post by Dharmik Moni
18 Hours Ago 07:26 PM
0 Replies
Wisdom does not come...
Last post by Mahi Menon
20 Hours Ago 06:16 PM
2 Replies
Why should we select... ( 1 2)
Last post by Mahi Menon
20 Hours Ago 06:13 PM
11 Replies
Are english skills...
Last post by Mahi Menon
20 Hours Ago 06:12 PM
6 Replies
Should tobacco companies...
Last post by Mahi Menon
20 Hours Ago 06:10 PM
3 Replies
Do Aliens Really Exhist?
Last post by Mahi Menon
20 Hours Ago 06:09 PM
6 Replies
Hard work or Smart work... ( 1 2)
Last post by Mahi Menon
20 Hours Ago 06:07 PM
13 Replies

» Projects Helpline

Solution manual on...
Last post by Andrew Ken
7 Hours Ago 06:35 AM
Stock Marketing TYBMS...
Last post by Rajat Audichya
4 Days Ago 05:42 PM
CRM- Hotel Industry
Last post by Matt Martin
5 Days Ago 10:32 PM
advertising in telecom...
by kpis_02
Last post by Mohit Utmani
6 Days Ago 10:45 AM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in