ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Nature of consumer attitudes

Nature of consumer attitudes

Discuss Nature of consumer attitudes within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Nature of consumer attitudes Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Nature of consumer attitudes
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Nature of consumer attitudes - September 27th, 2010

Nature of consumer attitudes

Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes.

Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way”.

This means attitudes towards brands are consumers learned tendencies to evaluate brands in a consistently favourable or unfavourable way.

Attitudes help us understanding, why consumers do or do not buy a particular product from a certain store.

They are used for judging the effectiveness of marketing activities, for evaluating marketing actions ever before they are implemented within the market place.
Advertisements
Friends: (0)
Reply With Quote
#  
MBA
Your Friendly Helper
 
www.ManagementParadise.com
Rep Power: 10MBA Helper
Automatic Reply for links related to your post

Hello.

I am your friendly Helper. Check the related links below which might be of your interest.

Not a Member Yet ?? Sign Up Now. Click Here

Looking for something? Search the Forums

Need Help on your Research Report ? Ask for Help or Help Others and create your network. Give back to the community by sharing your knowledge in terms of notes, research reports, discussions, articles etc..

Help Yourself and Help Others


Ask us, we are here to help

Related to Nature of consumer attitudes
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
ATTITUDES Rahul Parab Foundation of Human Skills (F.H.S) 8 June 18th, 2011 06:54 PM
need proj on nature, nature synthesis jack Indian Management Thoughts and Practices ( IMTP ) 7 January 9th, 2011 08:18 PM
Attitudes and Consumer Behaviour sbineet PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 0 July 27th, 2009 11:59 PM
attitudes jimzest28 Foundation of Human Skills (F.H.S) 0 May 26th, 2009 11:07 PM
Attitudes Chirag Pahuja Marketing Management 0 December 7th, 2008 10:29 PM
 
Reply

Bookmarks

Tags
attitudes, consumer, nature

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off


» Login
Forgot Password?  New User?
  

» Recent Threads

Project on McDonald's
Last post by Joel Francis
1 Hour Ago 08:08 PM
4 Replies
Happy Rose Day 2015 HD...
Last post by Akash Babber
2 Hours Ago 07:41 PM
1 Replies
Top 5 Friday Brunches to...
Last post by Murgha Joshi
3 Hours Ago 06:36 PM
0 Replies
Does movies influence...
Last post by Tanvi Desale
4 Hours Ago 05:11 PM
1 Replies
Pressure to Perform
Last post by Tanvi Desale
4 Hours Ago 05:08 PM
1 Replies
Ragging Students
Last post by Tanvi Desale
4 Hours Ago 05:04 PM
1 Replies
Should mobile phones be...
Last post by Tanvi Desale
4 Hours Ago 04:58 PM
1 Replies
Side effects of alcohol
Last post by Bliss Recovery
4 Hours Ago 04:55 PM
1 Replies
Short Term Technical... ( 1 2 3... Last Page)
Last post by Windsor Brokers
4 Hours Ago 04:54 PM
80 Replies
Coaching classes...a...
Last post by Tanvi Desale
5 Hours Ago 04:46 PM
2 Replies
Which one is the best...
Last post by Titus Mccullam
6 Hours Ago 03:34 PM
3 Replies
Advertising
Last post by Eric Cirulis
6 Hours Ago 03:23 PM
3 Replies
What is the exact...
Last post by Eric Cirulis
6 Hours Ago 03:20 PM
1 Replies
30 Best Distance...
Last post by Heather Linhart
8 Hours Ago 01:49 PM
2 Replies
WHAT ARE THE TIPS TO...
Last post by Tanvi Desale
9 Hours Ago 12:18 PM
0 Replies

» Ads





» Projects Helpline

Project report on USANA...
Last post by Kirti Soni
1 Week Ago 03:28 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in