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Nature of consumer attitudes

Discuss Nature of consumer attitudes within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Nature of consumer attitudes Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and ...

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Sunanda K. Chavan
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Nature of consumer attitudes - September 27th, 2010

Nature of consumer attitudes

Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes.

Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way”.

This means attitudes towards brands are consumers learned tendencies to evaluate brands in a consistently favourable or unfavourable way.

Attitudes help us understanding, why consumers do or do not buy a particular product from a certain store.

They are used for judging the effectiveness of marketing activities, for evaluating marketing actions ever before they are implemented within the market place.
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