ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Nature of consumer attitudes

Nature of consumer attitudes

Discuss Nature of consumer attitudes within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Nature of consumer attitudes Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and ...

Reply
 
LinkBack Thread Tools Display Modes
Nature of consumer attitudes
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Nature of consumer attitudes - September 27th, 2010

Nature of consumer attitudes

Marketers need to know what are consumer’s likes and dislikes. In simple explanation, these likes and dislikes are favourable or unfavourable attitudes.

Attitudes can also be defined as “learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way”.

This means attitudes towards brands are consumers learned tendencies to evaluate brands in a consistently favourable or unfavourable way.

Attitudes help us understanding, why consumers do or do not buy a particular product from a certain store.

They are used for judging the effectiveness of marketing activities, for evaluating marketing actions ever before they are implemented within the market place.
Friends: (0)
Reply With Quote
Related to Nature of consumer attitudes
 
Similar Threads
Thread Thread Starter Forum Replies Last Post
ATTITUDES Rahul Parab Foundation of Human Skills (F.H.S) 8 June 18th, 2011 05:54 PM
need proj on nature, nature synthesis jack Indian Management Thoughts and Practices ( IMTP ) 7 January 9th, 2011 07:18 PM
Attitudes and Consumer Behaviour sbineet PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT 0 July 27th, 2009 10:59 PM
attitudes jimzest28 Foundation of Human Skills (F.H.S) 0 May 26th, 2009 10:07 PM
Attitudes Chirag Pahuja Marketing Management 0 December 7th, 2008 09:29 PM
 

Reply

Bookmarks

Tags
attitudes, consumer, nature

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  
» Ads




» Recent Threads
Pepsi IPL 7 Live match -...
Last post by Yashwant Naik
9 Hours Ago 11:27 PM
0 Replies
QUANTITATIVE TECHNIQUES...
Last post by Naeem Bashir
13 Hours Ago 07:28 PM
0 Replies
need an answer...
Last post by Bhautik Kawa
15 Hours Ago 05:05 PM
1 Replies
Solution manual on... ( 1 2 3)
Last post by Bilal Yaqub
16 Hours Ago 04:08 PM
25 Replies
TYBMS Sem 6 Important...
Last post by Parvathy Bms
17 Hours Ago 02:58 PM
0 Replies
Matz Uzry 7th edition of...
Last post by Aamna Ashiq
1 Day Ago 08:47 PM
0 Replies
Solution of Matz Uzry...
Last post by Aamna Ashiq
1 Day Ago 08:42 PM
0 Replies
New Classic iPhone 6!
Last post by Vinod Gupta
1 Day Ago 06:07 PM
0 Replies
HTC Launched Budget...
Last post by Vinod Gupta
1 Day Ago 06:02 PM
0 Replies
Man City FC Won!
Last post by Vinod Gupta
1 Day Ago 05:57 PM
0 Replies
Canvas Doodle 3 for Rs:...
Last post by Vinod Gupta
1 Day Ago 05:51 PM
0 Replies
Google's Animated Earth...
Last post by Vinod Gupta
1 Day Ago 05:45 PM
0 Replies
Daily Ncdex Trading Tips...
Last post by Riya Bajaj
1 Day Ago 04:40 PM
1 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:48 PM
0 Replies
National Institute of...
Last post by Murgha Joshi
1 Day Ago 12:37 PM
0 Replies
» Projects Helpline
Project on CRM (...
Last post by Vish Kumar
1 Week Ago 06:12 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in