Influence of attitudes on buying behaviour
Consumer characteristics like personality, lifestyles and attitudes, provide marketers with a fuller understanding of consumer behaviour than do demographics alone.
To understand consumer attitudes, marketers need to know how consumers develop beliefs about and preferences for brands based on the information they have processed.
These beliefs and preferences define consumers’ attitudes towards a brand.
Lifestyle is considered to be one of the most popular concepts in marketing as a way of understanding consumer behaviour.
Attitudes, interests and opinions of consumers measure lifestyles.
Consumer characteristics like personality, lifestyles and attitudes, provide marketers with a fuller understanding of consumer behaviour than do demographics alone.
To understand consumer attitudes, marketers need to know how consumers develop beliefs about and preferences for brands based on the information they have processed.
These beliefs and preferences define consumers’ attitudes towards a brand.
Lifestyle is considered to be one of the most popular concepts in marketing as a way of understanding consumer behaviour.
Attitudes, interests and opinions of consumers measure lifestyles.