ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

Risks associated with Celebrity Endorsements

Risks associated with Celebrity Endorsements

Discuss Risks associated with Celebrity Endorsements within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Risks associated with Celebrity Endorsements Fame is a fickle and fleeting companion and can ditch the famous at the slightest ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
Risks associated with Celebrity Endorsements
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
Risks associated with Celebrity Endorsements - September 21st, 2010

Risks associated with Celebrity Endorsements

Fame is a fickle and fleeting companion and can ditch the famous at the slightest provocation. Celebrities, being human, make mistakes. But their mistakes get as much attention as their celebrity status and this can adversely affect the brands that they are endorsing.

There are a number of examples, both Indian and International, where scandals and scams involving celebrity endorsers have caused embarrassment to the brands they endorse.

Companies have to make quick decisions when one of their endorsers comes under fire or their own image could be tarnished. Guilty by association in a consumer’s eyes describes it best.

If a brand continues with the celebrity, it may adversely affect the image of the brand and consequently, brand sales.

If the brand chooses to distance itself with the tainted celebrity, the huge costs spent on roping in the celebrity and making of the ads may go down the drain and even then the association of the brand with the celebrity might by then be so ingrained that the damage is already done.
Advertisements
Friends: (0)
Reply With Quote
Related to Risks associated with Celebrity Endorsements
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Nine uses of Celebrity Endorsements Sunanda K. Chavan Marketing Management ( RM , IM ) 0 September 20th, 2010 05:29 PM
Celebrity endorsements Ankit Gokani Marketing Management 17 August 12th, 2010 09:13 PM
Celebrity Endorsements Milind Gandhi Public Relations Management . 44 January 19th, 2010 10:07 PM
celebrity endorsements swati_sawhney_1987 Marketing Management ( RM , IM ) 6 October 16th, 2008 12:20 AM
celebrity endorsements Shambhavi Pednekar Marketing Management ( RM , IM ) 1 August 15th, 2008 05:58 PM
 

Reply

Bookmarks

Tags
celebrity, endorsements, risks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

Learning the Ropes with...
Last post by Hugie Colin
29 Minutes Ago 01:21 PM
2 Replies
solution manual on... ( 1 2 3... Last Page)
Last post by Fahri Yulandani
7 Hours Ago 06:24 AM
33 Replies
Dissertation Project
Last post by Yves Lutumba
9 Hours Ago 04:25 AM
0 Replies
My struggles transformed...
Last post by Joel Francis
18 Hours Ago 07:47 PM
1 Replies
How To Choose The RIGHT...
Last post by Joel Francis
1 Day Ago 11:43 AM
0 Replies
Choosing the Factual PR...
Last post by Joel Francis
1 Day Ago 11:42 AM
2 Replies
NOTES ON PUBLIC RELATION ( 1 2)
Last post by Rosario Steve
1 Day Ago 10:50 AM
10 Replies
This true story won...
Last post by Joel Francis
1 Day Ago 02:11 PM
0 Replies
Balley Price Holdings pa...
Last post by Val Berro
2 Days Ago 08:16 AM
0 Replies
Solution manual on... ( 1 2 3... Last Page)
Last post by Rishubh Satiya
2 Days Ago 05:53 AM
39 Replies
Soultion manual on... ( 1 2 3... Last Page)
Last post by Umberto Palazzo
2 Days Ago 04:21 AM
64 Replies
Solution Manual on... ( 1 2)
Last post by Santo Sammy
2 Days Ago 04:02 AM
17 Replies
Solution manual on... ( 1 2)
Last post by Jemsoo Seven
2 Days Ago 07:22 PM
14 Replies
international banking...
Last post by Aaina Khan
2 Days Ago 02:22 PM
9 Replies
Who are your five...
Last post by Justin Chouhan
3 Days Ago 01:06 PM
4 Replies

» Projects Helpline

project on privatisation
Last post by Shatrughna Bhoir
1 Week Ago 08:05 PM
topics related to 100...
Last post by Rachini Pandey
1 Week Ago 10:35 PM

» THE BIG FIGHT

No Threads to Display.
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in