Celebrity endorsement

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Celebrity endorsement

Celebrity endorsement is a special type of advertisement which includes a famous person from film fraternity, athletes, and sports, modeling world etc. it helps in promoting the product brand and also increasing the sales of the product.

Celebrity endorsement not only has developed in recent years, it is being used from the past for promoting the product. This type of marketing strategy is used to promote the product and has proved in it self a boon in advertising world.

It is mainly used to influence the consumer who comes across these advertisements as it is accessed in the consumers mind for many days even after the advertisement. Celebrity endorsement has not always helped in promoting the product but it has been developed considerably over the years.

It is very expensive to endorse a celebrity for a product but in the long run it has helped in increasing the sales of the product. Celebrities are also interested in endorsing themselves in the product as they get compensation for it and their image is been developed considerably.

Businesses have long sought to distract the attention of the potentials customers that live in a world of ever increasing commercial bombardment. Everyday consumers are exposed to thousands o voices and images in magazines, news paper, and on billboards, websites, radio and television .

Every brand attempts to steal a fraction of an unsuspecting person’s time to inform him or her of the amazing and different attributes of the product at hand. Because of the constant media saturation that most people experience daily, they eventually become numb to the standard marketing techniques. The challenge of the marketer is to find a hook the subject’s attention.

Also from the marketing communications perspective, I is vital that firms design strategies that help to underpin competitive differential advantage for the firm’s product or services. Accordingly, the marcom activities back up other elements in the marketing mix such as designs branding, packaging, pricing and place.

The term celebrity refers to an individual who is known to the public (actor figure, entertainer, etc.) for his or her achievements the areas other than that of the product class endorsed (Friedman and Friedman, 1979),. This is true for the classic forms of celebrity, like actors (eg., Amitabh Bachchan, sharukh Khan, Rani Mukherjee, Amair Khan and ierceBrosnan.

Models (e.g., Malaika Arora, Lisa Ray , Aishwarya Rai, Naomi Gisele Buendchen etc)., sports Figures (E.g., Sachin Tendulkar, Mahendra Sing Dhoni ,Virander Sehwag, rahul Dravid, Zaheer Khan , Steve Waugh, etc). Entainers (e.g. ., Cyrus Broacha, Oparh winfrey, Conan O’Brien), and pop-stars (e.g., Madonna, Dravid Bowie) – but also for less obvious groups like businessmen (e.g., Donald Trump, Bill Gates) or politicians.

Celebrities appear in public in different ways. First, they appear in public when fulfilling their profession, e.g., Viswanathan Anand, who plays chess in front of the audience. Further more, celebrities appears in public by attending special celebrity events, e.g., award ceremonies, Inauguration or world premieres of movies.

In addition, they present in news, fashion, magazines, and tabloids’, which provide second information on events and the ‘private life ‘of celebrities through mass-media channel (e.g., Smiriti Irani being regulated featured in various publications). Last but not the least, celebrities act as spokes-people in advertising to promote products and services, whish is referred to celebrity endorsement.
 
Celebrity endorsement

Celebrity endorsement is a special type of advertisement which includes a famous person from film fraternity, athletes, and sports, modeling world etc. it helps in promoting the product brand and also increasing the sales of the product.

Celebrity endorsement not only has developed in recent years, it is being used from the past for promoting the product. This type of marketing strategy is used to promote the product and has proved in it self a boon in advertising world.

It is mainly used to influence the consumer who comes across these advertisements as it is accessed in the consumers mind for many days even after the advertisement. Celebrity endorsement has not always helped in promoting the product but it has been developed considerably over the years.

It is very expensive to endorse a celebrity for a product but in the long run it has helped in increasing the sales of the product. Celebrities are also interested in endorsing themselves in the product as they get compensation for it and their image is been developed considerably.

Businesses have long sought to distract the attention of the potentials customers that live in a world of ever increasing commercial bombardment. Everyday consumers are exposed to thousands o voices and images in magazines, news paper, and on billboards, websites, radio and television .

Every brand attempts to steal a fraction of an unsuspecting person’s time to inform him or her of the amazing and different attributes of the product at hand. Because of the constant media saturation that most people experience daily, they eventually become numb to the standard marketing techniques. The challenge of the marketer is to find a hook the subject’s attention.

Also from the marketing communications perspective, I is vital that firms design strategies that help to underpin competitive differential advantage for the firm’s product or services. Accordingly, the marcom activities back up other elements in the marketing mix such as designs branding, packaging, pricing and place.

The term celebrity refers to an individual who is known to the public (actor figure, entertainer, etc.) for his or her achievements the areas other than that of the product class endorsed (Friedman and Friedman, 1979),. This is true for the classic forms of celebrity, like actors (eg., Amitabh Bachchan, sharukh Khan, Rani Mukherjee, Amair Khan and ierceBrosnan.

Models (e.g., Malaika Arora, Lisa Ray , Aishwarya Rai, Naomi Gisele Buendchen etc)., sports Figures (E.g., Sachin Tendulkar, Mahendra Sing Dhoni ,Virander Sehwag, rahul Dravid, Zaheer Khan , Steve Waugh, etc). Entainers (e.g. ., Cyrus Broacha, Oparh winfrey, Conan O’Brien), and pop-stars (e.g., Madonna, Dravid Bowie) – but also for less obvious groups like businessmen (e.g., Donald Trump, Bill Gates) or politicians.

Celebrities appear in public in different ways. First, they appear in public when fulfilling their profession, e.g., Viswanathan Anand, who plays chess in front of the audience. Further more, celebrities appears in public by attending special celebrity events, e.g., award ceremonies, Inauguration or world premieres of movies.

In addition, they present in news, fashion, magazines, and tabloids’, which provide second information on events and the ‘private life ‘of celebrities through mass-media channel (e.g., Smiriti Irani being regulated featured in various publications). Last but not the least, celebrities act as spokes-people in advertising to promote products and services, whish is referred to celebrity endorsement.

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