Introducing new products at Cadbury
o Cadbury 5 Star with its “Energizing Bar” campaign targeted the youth, offering them a mind
and body charge. While pre-empting competition, Cadbury Perk - the light chocolate snack -
pushed chocolates into the wider area of snacking by promising 'Thodi Si Pet Pooja Kabhi Bhi
Kahin Bhi' (anytime, anywhere) and has introduced new flavours like ‘Mint Hint’, ‘Mango Tango’,
Very Strawberry’. It has also introduced various new chocolates like Gollum and Frutus in recent
years.
o Nestle has been continuously coming up with new products providing different taste to the
products. They recently introduced polo the refreshing chocolate. For the competition they also
introduced Kit Kat the wafer chocolate that was successful and pushed the market in great
competition. It has recently introduced the Milkybar éclair facing the competition of Cadbury
éclairs even then able to remain the consumers one of the favourite.
o Cadbury 5 Star with its “Energizing Bar” campaign targeted the youth, offering them a mind
and body charge. While pre-empting competition, Cadbury Perk - the light chocolate snack -
pushed chocolates into the wider area of snacking by promising 'Thodi Si Pet Pooja Kabhi Bhi
Kahin Bhi' (anytime, anywhere) and has introduced new flavours like ‘Mint Hint’, ‘Mango Tango’,
Very Strawberry’. It has also introduced various new chocolates like Gollum and Frutus in recent
years.
o Nestle has been continuously coming up with new products providing different taste to the
products. They recently introduced polo the refreshing chocolate. For the competition they also
introduced Kit Kat the wafer chocolate that was successful and pushed the market in great
competition. It has recently introduced the Milkybar éclair facing the competition of Cadbury
éclairs even then able to remain the consumers one of the favourite.