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Timely expansion of market strategy by Cadbury

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Timely expansion of market strategy by Cadbury
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Sunanda K. Chavan
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Timely expansion of market strategy by Cadbury - September 16th, 2010

Timely expansion of market strategy by Cadbury

o In the 90's Cadbury realised both the scope and the need to expand the market. Hitherto perceived only as a children's product, Cadbury 'universalized' the chocolate market.

The multi-award winning advertising campaign - 'The Real Taste of Life' - was launched, capturing the childlike spontaneity in every adult.

o Moulded chocolate and éclairs also showed satisfactory growth.

This has also helped in improving the infrastructure and distribution reach of the company in chocolate and confectionery segment.

o Amul has previously launched chocolates aiming at the children as the consumers but later they switched their marketing positioning to children as well as adults.

They are having the punch line as “A gift for someone you love”.

They have shown mopped girl sitting in corner with Amul chocolates and a mother presenting the Amul chocolate to her child, which shows the dearness and love in the heart of consumers.
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Re: Timely expansion of market strategy by Cadbury
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Jitendra Mazee
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Re: Timely expansion of market strategy by Cadbury - October 31st, 2017

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Originally Posted by sunandaC View Post
Timely expansion of market strategy by Cadbury

o In the 90's Cadbury realised both the scope and the need to expand the market. Hitherto perceived only as a children's product, Cadbury 'universalized' the chocolate market.

The multi-award winning advertising campaign - 'The Real Taste of Life' - was launched, capturing the childlike spontaneity in every adult.

o Moulded chocolate and éclairs also showed satisfactory growth.

This has also helped in improving the infrastructure and distribution reach of the company in chocolate and confectionery segment.

o Amul has previously launched chocolates aiming at the children as the consumers but later they switched their marketing positioning to children as well as adults.

They are having the punch line as “A gift for someone you love”.

They have shown mopped girl sitting in corner with Amul chocolates and a mother presenting the Amul chocolate to her child, which shows the dearness and love in the heart of consumers.
Well, many many thanks for your help and providing the information on market strategy by Cadbury. BTW, i am also going to upload a document where you can find some useful information and can also included in your report..
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