ManagementParadise.com : Worlds Leading Management Portal. MBA | Classroom, Boardroom and Beyond


Go Back   ManagementParadise.com Forums - Your MBA Online Degree Program and Management Students Forum for MBA,BMS, MMS, BMM, BBA, students & aspirants. > Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects / BBA Projects > Resolve Your Query - Get Help and discuss Projects > Marketing Management ( RM , IM )

BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION

BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION

Discuss BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION Amul should try to fulfill Customer Perceived Value (CPV) and thus gain Customer ...

Reply

 

LinkBack Thread Tools Display Modes
Advertisements
BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION
Old
 (1 (permalink))
Sunanda K. Chavan
sunandaC has a spectacular aura aboutsunandaC has a spectacular aura aboutsunandaC has a spectacular aura about
 
sunandaC
Management Paradise Guru
 
Status: Offline
Posts: 6,685
Join Date: Jul 2010
BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION - September 16th, 2010

BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION

Amul should try to fulfill Customer Perceived Value (CPV) and thus gain Customer
Satisfaction.

This will ultimately result in Customer Loyalty.

The Value Proposition promised, should be delivered.Attract and also retain the Customers.

COMPETITION

Though Amul is Market Leader in Dairy Products, it is not so in the frozen foods category.

Pillsbury has an offering that is more appealing.

It offers a Pizza Making pack compromising of all the ingredients except vegetables, to make pizzas that are hot and fresh and also offers the taste desired.People don’t like frozen Pizzas, rather they would like to have some hot snacks or would order a Pizza home Pizza Hut, Domino’s, Smoking Joe’s are rivals to Amul Pizza.

Health Foods are gaining the market share at a rapid pace and finding people’s favor.

Thus, Amul’s offering of Frozen Pizza gets diluted.With the induction of the above said relaunch strategies, Amul Pizza might be able to revive it’s lost glory in this segment and thus get a head start in the market of Frozen Foods.

Thus, rather than moaning over the failure, the company should do a self-introspection and with the learned lessons by failure prepare itself to conquer the market again.
Advertisements
Friends: (0)
Reply With Quote
Related to BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION
 

Similar Threads

Thread Thread Starter Forum Replies Last Post
Dissertation on Customer loyalty, Customer Satisfaction and Profitability Abhijeet S Premium Project Reports 4 August 20th, 2011 05:50 PM
Need Help: Customer Retention Management In$@NE Final 100 Mark Project 0 July 14th, 2009 07:56 PM
customer satisfaction akansha2086 Resolve Your Query - Get Help and discuss Projects 5 February 15th, 2009 03:16 PM
Customer satisfaction. Xavier Miranda LaUghTeR AccEleRatED , Just CHILL !! 0 October 2nd, 2008 05:20 PM
Customer Loyalty & Customer Satisfaction – a paradox Tushar Inani Articles !! 0 November 2nd, 2007 12:52 PM
 

Reply

Bookmarks

Tags
build, customer, retention, satisfaction

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


» Login
Forgot Password?  New User?
  

» Ads





» Recent Threads

How to apply CMAT...
Last post by Pramit Singh
17 Minutes Ago 12:43 PM
0 Replies
Test Fees for CMAT...
Last post by Pramit Singh
27 Minutes Ago 12:33 PM
0 Replies
Important Dates for...
Last post by Pramit Singh
30 Minutes Ago 12:29 PM
0 Replies
Important Dates for...
Last post by Pramit Singh
37 Minutes Ago 12:23 PM
0 Replies
B.Ed. (Correspondence...
Last post by Pramit Singh
40 Minutes Ago 12:19 PM
0 Replies
Today Bangalore Bandh by...
Last post by Pramit Singh
1 Hour Ago 11:52 AM
0 Replies
Indian Rupee Update by...
Last post by Epic Research
1 Hour Ago 11:43 AM
1 Replies
Asian Markets Update by...
Last post by Epic Research
1 Hour Ago 11:41 AM
1 Replies
IIM - Bangalore Invited...
Last post by Pramit Singh
1 Hour Ago 11:29 AM
0 Replies
Do anyone has Soft copy... ( 1 2)
Last post by Arijit Mukherjee
16 Hours Ago 08:27 PM
13 Replies
Pest Analysis On Nike
Last post by Raj Verma
19 Hours Ago 05:48 PM
1 Replies
Best Colleges for doing...
Last post by Raj Verma
19 Hours Ago 05:47 PM
1 Replies
Impact of MNC’s on... ( 1 2)
Last post by Raj Verma
19 Hours Ago 05:46 PM
14 Replies
FINAL YEAR MBA MARKETING...
Last post by Raj Verma
19 Hours Ago 05:43 PM
6 Replies
Summer Internship... ( 1 2)
Last post by Reena Dapat
19 Hours Ago 05:33 PM
16 Replies

» Projects Helpline

Summer Internship...
Last post by Reena Dapat
19 Hours Ago 05:33 PM
topics related to 100...
Last post by Dharmik Moni
1 Day Ago 05:33 PM
ManagementParadise.com is not responsible for the views and opinion of the posters. The posters and only posters shall be liable for any copyright infringement.


Management Paradise
About Us
Press
Jobs
Contact Us
Kartik Raichura
Legal
Terms & Conditions
Privacy Policy
Disclaimer
Copyrights
Help
Zeitgeist
Support
FAQs
Tour
Feedback
Partners
Follow
Copyright © 2004 - 2013 Management Paradise. Site Developed by Available.co.in