BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION -
September 16th, 2010
BUILD ON CUSTOMER SATISFACTION, VALUE AND RETENTION
Amul should try to fulfill Customer Perceived Value (CPV) and thus gain Customer
This will ultimately result in Customer Loyalty.
The Value Proposition promised, should be delivered.Attract and also retain the Customers.
Though Amul is Market Leader in Dairy Products, it is not so in the frozen foods category.
Pillsbury has an offering that is more appealing.
It offers a Pizza Making pack compromising of all the ingredients except vegetables, to make pizzas that are hot and fresh and also offers the taste desired.People don’t like frozen Pizzas, rather they would like to have some hot snacks or would order a Pizza home Pizza Hut, Domino’s, Smoking Joe’s are rivals to Amul Pizza.
Health Foods are gaining the market share at a rapid pace and finding people’s favor.
Thus, Amul’s offering of Frozen Pizza gets diluted.With the induction of the above said relaunch strategies, Amul Pizza might be able to revive it’s lost glory in this segment and thus get a head start in the market of Frozen Foods.
Thus, rather than moaning over the failure, the company should do a self-introspection and with the learned lessons by failure prepare itself to conquer the market again.