Strategic Brand Analysis

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Strategic Brand Analysis

Target Audience


The range of Argus security systems is targeted at the SEC A class individual due to the fact that it a premium product. In a SEC A family the householder is a woman between 25 – 44 years of age. 75% of the SEC A class is literate. The children of the family are admitted to English medium schools.

Their house has a colour TV and a music system.

The family has become more health conscious over the past few years. There has been a growing increase in both the parents of the SEC A class family earning an income, resulting in more spending power.

The SEC A individual reads more newspapers and magazines and the
internet has emerged as a medium of choice for her, especially in SEC A/B.

Internet access at home is increasing where she is primarily chatting. Access from home has grown from 26% in 1999 to 32% at present in SEC
A/B.


Security has become a pressing issue to the people of our target audience. Since they are more media savy they learn of the numerous burglaries and murders that happen around the city.

This makes them feel insecure and opt for more secure products. Proof of this is seen in the Mumbai Police website which advocates the use of the various new products that help in making the home more secure.

The range from more secure doors and windows, fire exits, fire alarms and security alarms.


Since the product can be bought both in packs and add ons the cost of these systems are affordable only be SEC A class people. The product can be custom tailored to the needs of the consumer.

He may buy an entry-level pack but opt for a certain number of add ons such as more sensors or cameras etc.
 
Strategic Brand Analysis

Target Audience


The range of Argus security systems is targeted at the SEC A class individual due to the fact that it a premium product. In a SEC A family the householder is a woman between 25 – 44 years of age. 75% of the SEC A class is literate. The children of the family are admitted to English medium schools.

Their house has a colour TV and a music system.

The family has become more health conscious over the past few years. There has been a growing increase in both the parents of the SEC A class family earning an income, resulting in more spending power.

The SEC A individual reads more newspapers and magazines and the
internet has emerged as a medium of choice for her, especially in SEC A/B.

Internet access at home is increasing where she is primarily chatting. Access from home has grown from 26% in 1999 to 32% at present in SEC
A/B.


Security has become a pressing issue to the people of our target audience. Since they are more media savy they learn of the numerous burglaries and murders that happen around the city.

This makes them feel insecure and opt for more secure products. Proof of this is seen in the Mumbai Police website which advocates the use of the various new products that help in making the home more secure.

The range from more secure doors and windows, fire exits, fire alarms and security alarms.


Since the product can be bought both in packs and add ons the cost of these systems are affordable only be SEC A class people. The product can be custom tailored to the needs of the consumer.

He may buy an entry-level pack but opt for a certain number of add ons such as more sensors or cameras etc.

Hey friend, thanks for your contribution and providing the report on Strategic Brand Analysis which would really help many students and professionals. BTW, I am also going to share a document on Strategic Brand Analysis for helping others.
 

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