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Pricing of Brands in the Indian AC Market

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Pricing of Brands in the Indian AC Market
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Sunanda K. Chavan
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sunandaC
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Pricing of Brands in the Indian AC Market - September 15th, 2010

Pricing- Price is going to be an important factor in the success of the air conditioning as an industry as Indian customer is very price sensitive.


The Indian government has done their job by reducing the taxation on this industry for its development and growth. Its now up to the players to

control the prices and expand their market share.

The players will have to increase the penetration level of ACs by offering discounts, 0% finance schemes and other sales promotion schemes.

Already some players have started offering finance schemes to push their sales.

Once the penetration is increased it will help players to reduce their prices as they will be able to still earn their profits by selling more no of units

as opposed to selling few ACs at reduced prices This will help them to have economies of scale.
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