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Warranty And After Sales Service- Indian AC Market

Discuss Warranty And After Sales Service- Indian AC Market within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Warranty And After Sales Service- Indian AC Market When a consumer is buying a braded product he expects certain benefits ...

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Sunanda K. Chavan
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Warranty And After Sales Service- Indian AC Market - September 15th, 2010

Warranty And After Sales Service- Indian AC Market

When a consumer is buying a braded product he expects certain benefits that he won’t get from an unbranded one.

Warranty and after sales service are part of those benefits.

Once a person invests a reasonably big amount in the purchase of an AC he wants to rest assured about the quality and the service.

Warranty is important because in case of power fluctuations compressors can get tampered and if they need to be replaced the consumer doesn’t have to spend the money in case the product comes under the warranty period.

There is more chance of such a thing happening in a country like India because of frequent power cuts, especially in the north.

Thus a consumer feels safe in case of a decent warranty period. In India mostly all brands offer warranty is for one year with special warranty being provided on the compressors for three years because of obvious reasons.

After sales service is also going to be a very important feature because the technologies are going to become common and it will be left the people of the company to create a better image in the minds of the customer through their able public relations and after sales service.

At LG they have a “ happy call” system through which they call the consumers who have purchased an LG product and inquire them about the performance of the AC.

This is a suitable example for good public relations. The consumer won’t be willing to buy a product that is not backed by strong after sales service.

If the AC breaks down in the middle of the night the consumer would expect it to be repaired immediately.

LG has been giving special training to its technicians to handle the consumer complaints effectively.

This explains why LG has got the image of being the most customer friendly brand. The other brands have a lot of ground to cover in order to enter the good books of the Indian consumer.
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