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Online Selling scenario of AC Market

Discuss Online Selling scenario of AC Market within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Online Selling scenario of AC Market This is again going to be a key issue in the air conditioning market ...

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Online Selling scenario of AC Market
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Sunanda K. Chavan
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sunandaC
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Online Selling scenario of AC Market - September 15th, 2010

Online Selling scenario of AC Market


This is again going to be a key issue in the air conditioning market in the near future.

It will not be important because all the sales will be through the net but will be important because it show the attitude and professionalism of

the brand towards the consumer.

Hardly 5% of the sales are being carried through LG’s website, lgezbuy.com but consumers respect them for this.

This is so because a consumer can go and have a look at the range of products and their prices sitting at home thanks to LG’s site.

It gives him a fair idea about the product he is going to buy or wants to buy.

LG has got another website lgservie.com which gives the consumer an opportunity to place its complaints in front of the company.

This shows that they care for their customers and want to give hem what they want rather than milking their own money.

Other brands will have to learn from LG and create their existence on net and make people aware about their service.

This will have to be done through strong marketing.
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