Brand Image

sunandaC

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Brand Image


A) LG – It has got the image of being the best brand in the market. Consumers believe that it is the only brand that can do justice to the concept of cool, clean and healthy air thanks to the Plasma filter technology.

It also has the image of being the most customer friendly brand with special emphasis being paid on the after sales service. At LG they have a system of Happy Calls where by the consumer who has bought a LG AC gets a call from their CRM department congratulating them on their purchase and inquiring about the performance of the AC.

Thus strong product concept along with innovative positioning and able public relations has established LG as the most reliable brand in the AC market.


B)GODREJ: It has got the image of growing and developing brand . according to THOMSON ASSOCIATES product is more important as compared to its positioning . it has the image of being the fastest cooling AC and so people are attracted towards it.

C) Hitachi : Hitachi is fast developing an image of the most innovative and technology driven brand.

Its features are making the life more and more comfortable for the users. It is very user -friendly in spite of high-end technology. People who have purchased the brand speak highly about its silent operations.

It works at a noise level of 42 decibels where as the average for the industry is around 52 decibels .Its after sales service is not good and is one area where it needs to improve upon.
 
Brand Image


A) LG – It has got the image of being the best brand in the market. Consumers believe that it is the only brand that can do justice to the concept of cool, clean and healthy air thanks to the Plasma filter technology.

It also has the image of being the most customer friendly brand with special emphasis being paid on the after sales service. At LG they have a system of Happy Calls where by the consumer who has bought a LG AC gets a call from their CRM department congratulating them on their purchase and inquiring about the performance of the AC.

Thus strong product concept along with innovative positioning and able public relations has established LG as the most reliable brand in the AC market.


B)GODREJ: It has got the image of growing and developing brand . according to THOMSON ASSOCIATES product is more important as compared to its positioning . it has the image of being the fastest cooling AC and so people are attracted towards it.

C) Hitachi : Hitachi is fast developing an image of the most innovative and technology driven brand.

Its features are making the life more and more comfortable for the users. It is very user -friendly in spite of high-end technology. People who have purchased the brand speak highly about its silent operations.

It works at a noise level of 42 decibels where as the average for the industry is around 52 decibels .Its after sales service is not good and is one area where it needs to improve upon.

Hey friend, I read your article regarding Brand Image and it is really nice. I appreciate your work and would hope you would share more contents like this in future. Well, I am also uploading a document which would give more detailed information.
 

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