abhishreshthaa
New member
Five C approach to branding
Communication : Building familiarity and relevance to consumers
Continuity : Brand equity is enhanced by long-term marketing programs, brand image is promoted in every market in the world.
Consistency : Global consistency in brand packaging and advertising image portrayal
Co-operation : brand's success through co-operative arrangements
Control : The brand and its image to manage, protect and grow the brand equity worldwide
Communication : Building familiarity and relevance to consumers
Continuity : Brand equity is enhanced by long-term marketing programs, brand image is promoted in every market in the world.
Consistency : Global consistency in brand packaging and advertising image portrayal
Co-operation : brand's success through co-operative arrangements
Control : The brand and its image to manage, protect and grow the brand equity worldwide