FIVE C APPROACH IN BRANDING

abhishreshthaa

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Five C approach to branding


Communication : Building familiarity and relevance to consumers


Continuity : Brand equity is enhanced by long-term marketing programs, brand image is promoted in every market in the world.


Consistency : Global consistency in brand packaging and advertising image portrayal


Co-operation : brand's success through co-operative arrangements


Control : The brand and its image to manage, protect and grow the brand equity worldwide


 
Five C approach to branding


Communication : Building familiarity and relevance to consumers


Continuity : Brand equity is enhanced by long-term marketing programs, brand image is promoted in every market in the world.


Consistency : Global consistency in brand packaging and advertising image portrayal


Co-operation : brand's success through co-operative arrangements


Control : The brand and its image to manage, protect and grow the brand equity worldwide



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