BRAND and BRAND EQUITY MANAGEMENT

abhishreshthaa

New member

Excels at delivering the benefits consumer desire

Stays relevant

Pricing is based on consumer perceived value

The brand is well positioned

The brand is consistent



Scope of Branding

It involves creating mental structure & organize knowledge and services.


Key is that consumer must not think that all brands in the same category are same.


Brand differences often are related to attributes or benefits of the product.


It can be applied anywhere a consumer has a choice.


Building And Managing Brand Equity

Introduction


Elaboration


Fortification



Alternatives Means To Brand Equity

Licensing


Co-Branding


Managing Multiple Brands

Single Brand Identity


Umbrella


Multi-Brand Category


Family Name


Key Challenges In Brand Equity Measurement


Measure the importance of “brand” In the consumers product selection.


To dissect that measure of “brand” and determine its key contributing content.

 

Excels at delivering the benefits consumer desire

Stays relevant

Pricing is based on consumer perceived value

The brand is well positioned

The brand is consistent



Scope of Branding

It involves creating mental structure & organize knowledge and services.


Key is that consumer must not think that all brands in the same category are same.


Brand differences often are related to attributes or benefits of the product.


It can be applied anywhere a consumer has a choice.


Building And Managing Brand Equity

Introduction


Elaboration


Fortification



Alternatives Means To Brand Equity

Licensing


Co-Branding


Managing Multiple Brands

Single Brand Identity


Umbrella


Multi-Brand Category


Family Name


Key Challenges In Brand Equity Measurement


Measure the importance of “brand” In the consumers product selection.


To dissect that measure of “brand” and determine its key contributing content.


Hey dear, i really liked your effort that you made and i am sure that everyone would appreciate your work. Moreover, i have also got some important information on BRAND and BRAND EQUITY MANAGEMENT and going to share it with you.
 

Attachments

  • BRAND and BRAND EQUITY MANAGEMENT.pdf
    279.3 KB · Views: 0
Top