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iPhone marketing plan

Discuss iPhone marketing plan within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples ...

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iPhone marketing plan
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Vijith Pujari
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iPhone marketing plan - August 3rd, 2010

The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power.
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Pankaj Jain
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Re: iPhone marketing plan - August 24th, 2010

hey i liked the data..thanks for the information....
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Pushkar Kumar
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Re: iPhone marketing plan - September 8th, 2010

Keep up the good work.............................
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