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Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show)

Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show)

Discuss Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show) within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Powerpoint Discription This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent ...

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Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show)
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taquila
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Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Show) - July 20th, 2007

Powerpoint Discription
This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

This powerpoint show covers the following 22 chapters:

DEFINING MARKETING FOR THE 21st CENTURY
ADAPTING MARKETING TO THE NEW ECONOMY
BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION
WINNING MARKETS THROUGH MARKET-ORIENTED STRATEGIC PLANNING
GATHERING INFORMATION AND MEASURING MARKET DEMAND
SCANNING THE MARKETING ENVIRONMENT
ANALYSING CONSUMER MARKETS AND BUYER BEHAVIOUR
ANALYSING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIOUR
DEALING WITH THE COMPETITION
IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS
POSITIONING AND DIFFERENTIATING MARKET THROUGH PRODUCT LIFE CYCLE
DEVELOPING NEW MARKET OFFERINGS
DESIGNING GLOBAL MARKET OFFERINGS
SETTING THE PRODUCT AND BRANDING STRATEGY
DESIGNING AND MANAGING SERVICES
DEVELOPING PRICE STRATEGIES AND PROGRAMS
DESIGNING AND MANAGING VALUE NETWORKS AND MARKETING CHANNELS
MANAGING RETAILING, WHOLESALING AND MARKET LOGISTICS
MANAGING INTEGRATED MARKETING COMMUNICATIONS
MANAGING ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, AND DIRECT MARKETING
MANAGING THE SALES FORCE
MANAGING THE TOTAL MARKETING EFFORT
A MUST HAVE PPS FOR EVERY STUDENT AND EXECUTIVE...

CLICK HERE TO DOWNLOAD
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - July 20th, 2007

hey i get directed to another site gigasize.com
n i donno hw to download thr
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - July 27th, 2007

hi kartik, i got little bit theory part of plc if you have case study then pls send it thanks ..
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - January 16th, 2008

it is no longer available, please post again
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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taquila
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - January 19th, 2008

Download from the following Link

CLICK HERE to download



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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - January 19th, 2008

[QUOTE=taquila;67084]Powerpoint Discription
This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

This powerpoint show covers the following 22 chapters:

DEFINING MARKETING FOR THE 21st CENTURY
ADAPTING MARKETING TO THE NEW ECONOMY
BUILDING CUSTOMER SATISFACTION, VALUE, AND RETENTION
WINNING MARKETS THROUGH MARKET-ORIENTED STRATEGIC PLANNING
GATHERING INFORMATION AND MEASURING MARKET DEMAND
SCANNING THE MARKETING ENVIRONMENT
ANALYSING CONSUMER MARKETS AND BUYER BEHAVIOUR
ANALYSING BUSINESS MARKETS AND BUSINESS BUYING BEHAVIOUR
DEALING WITH THE COMPETITION
IDENTIFYING MARKET SEGMENTS AND SELECTING TARGET MARKETS
POSITIONING AND DIFFERENTIATING MARKET THROUGH PRODUCT LIFE CYCLE
DEVELOPING NEW MARKET OFFERINGS
DESIGNING GLOBAL MARKET OFFERINGS
SETTING THE PRODUCT AND BRANDING STRATEGY
DESIGNING AND MANAGING SERVICES
DEVELOPING PRICE STRATEGIES AND PROGRAMS
DESIGNING AND MANAGING VALUE NETWORKS AND MARKETING CHANNELS
MANAGING RETAILING, WHOLESALING AND MARKET LOGISTICS
MANAGING INTEGRATED MARKETING COMMUNICATIONS
MANAGING ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS, AND DIRECT MARKETING
MANAGING THE SALES FORCE
MANAGING THE TOTAL MARKETING EFFORT
A MUST HAVE PPS FOR EVERY STUDENT AND EXECUTIVE...
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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amit roy
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - January 19th, 2008

here is real kotler............................................ ...........



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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - March 3rd, 2008

hey buddy...seems a nice upload but the link is not working at all!
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Siamak Borzou
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - March 7th, 2008

thank you very much for this great post.The first link is not working but the second link is working fine.
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh
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Divya Madhavaram
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Re: Marketing Management by Philip Kotler, Eleventh Edition,(719 Slides Powerpoint Sh - September 20th, 2008

thank you very much.............................................. .......................
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