|  Factors considered while understanding potential for rural market for planning market -
September 17th, 2009
What factors are typically considered while understanding potential for rural market for planning marketing effort?
With saturation (or perception there of) of urban markets, rural potential is being considered extensively for promoting products and services. The rural consumers are generally assumed to be more sensitive for promotions of products than that of services. May be because products are tangible and their need is felt immediately or in near future unlike services such as insurance and finance. Often these services' selling/promotion needs certain amount of customer awareness/education. In such a scenario a focussed customised approach is needed.
Can you please suggest some guidelines and factors to be considered while planning a marketing effort?
YOU CAN ADD ME ON ORKUT: To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts. OR ON FACEBOOK: To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts. JOIN MP FAN PAGE ON FACEBOOK: To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts. VIKRAM CHAWLA To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts. | 
![BMS MBA Helper[/url]](http://www.managementparadise.com/forums/images/reputation/reputation_pos.gif)
Linear Mode
