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unique selling point of different brands....


Discuss unique selling point of different brands.... within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; I think the main usp dabur chyawanprash tries to portray is of the natural ingredients in the mixture which has ...

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Re: unique selling point of different brands....
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Vikram Chawla
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Re: unique selling point of different brands.... - September 17th, 2009

I think the main usp dabur chyawanprash tries to portray is of the natural ingredients in the mixture which has been made from the forestry herbs...earlier all advertisements of the chyawanprash use to be of a sage in meditation ..which was done to make a perception that the product has been made after a long research of forestry medicines..

so i think the main usp lies in the ingredients...
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Re: unique selling point of different brands....
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Vikram Chawla
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Re: unique selling point of different brands.... - September 21st, 2009

Moving on..what is the main usp of 'BIG BAZAAR'?


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Vikram Chawla
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Re: unique selling point of different brands.... - September 23rd, 2009

I think the main usp of big bazar lies in its low prices of products and also to some extent in the positioning of the retail market as for the middle class..


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Re: unique selling point of different brands.... - September 24th, 2009

I think the USP of Big Bazaar is it low prices, everyday introducing new schemes and offers and lucky draws And Ya also Its A One Shop Destination where you can find all products of all varieties...


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Re: unique selling point of different brands.... - September 24th, 2009

the big usp of Big Bazaar is...firstly its low prices...and big bazaar is completely in sync with the Indian Consumers mentality..the big bazaar concept is completely trusted by the consumers...and this is the biggest advantage of Big Bazaar.

their target audiences are mostly the middle income families..who wishes for lower prices, discounts...wants value for money...and this forms the major chunk of the total population in India....and hence they are successful


But with more players flocking the organised retail sector...some pose serious chalenges to Big Bazaar...so yes they are geting more innovative in terms of occupying space in consumers mind...quite evidents from the changes hapening at Big Bazaars.


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Re: unique selling point of different brands....
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Vikram Chawla
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Re: unique selling point of different brands.... - September 25th, 2009

moving on...what is the usp of fast track watches...???


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Re: unique selling point of different brands.... - September 25th, 2009

the usp of Fast Tracks is the novel style...it has redefined the watches for the youth categories..


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Re: unique selling point of different brands....
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Vikram Chawla
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Re: unique selling point of different brands.... - September 25th, 2009

YES I DO FEEL THE SAME...the main usp of fast track are the non-conventional designs of watches meant for the youth...


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archana agarwal
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Re: unique selling point of different brands.... - September 25th, 2009

I also feel the same, The main USP of "Fast tract watches" is their design and its rough and tough body.... Which does not get break up easily...


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Vikram Chawla
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Re: unique selling point of different brands.... - September 26th, 2009

Moving on to the next brand....

What is the usp of Maruti cars...???


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