4 Ps of Marketing - Philip kotler

kartik

Kartik Raichura
Staff member
Philip Kotler the Marketing Guru discovered the 4 p's of marketing, which are on finger tips of every individual who has to make a career in marketing and sales.

These are considered as the basis of marketing and constitute 4 variables :

1.) Product
2.) Price
3.) Place
4.) Promotion.

All 4 variables have sub variables. To know more click here http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html:(thankss
 
Philip Kotler is known as the father of Marketing and his 4 p's theories is widely used but, in addition there are 7 p's known as 7 p's of marketing and the list is given below.

7 P's of Marketing


1)Product
2)Price
3)Place
4)Promotion
5)Process
6)Physical Evidence
7)People
 
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