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4 Ps of Marketing - Philip kotler

4 Ps of Marketing - Philip kotler

Discuss 4 Ps of Marketing - Philip kotler within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; Philip Kotler the Marketing Guru discovered the 4 p's of marketing, which are on finger tips of every individual who ...

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Kartik Raichura
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4 Ps of Marketing - Philip kotler - August 19th, 2009

Philip Kotler the Marketing Guru discovered the 4 p's of marketing, which are on finger tips of every individual who has to make a career in marketing and sales.

These are considered as the basis of marketing and constitute 4 variables :

1.) Product
2.) Price
3.) Place
4.) Promotion.

All 4 variables have sub variables. To know more click here http://www.ifm.eng.cam.ac.uk/dstools....html:(thankss
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Smile Re: 4 Ps of Marketing - Philip kotler - July 23rd, 2010

VEry cool....
This is just something i was looking for...
Amazing work..
Thanks a million guys...
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Raj Verma
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Re: 4 Ps of Marketing - Philip kotler - August 11th, 2014

Thanks a lot for this much help
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Pandey Bhoopendra
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Re: 4 Ps of Marketing - Philip kotler - June 2nd, 2015

Philip Kotler is known as the father of Marketing and his 4 p's theories is widely used but, in addition there are 7 p's known as 7 p's of marketing and the list is given below.

7 P's of Marketing


1)Product
2)Price
3)Place
4)Promotion
5)Process
6)Physical Evidence
7)People
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