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INDIAN RETAIL MERCHANDINSING

Discuss INDIAN RETAIL MERCHANDINSING within the Marketing Management ( RM , IM ) forums, part of the Resolve Your Query - Get Help and discuss Projects category; WE HAVE ALL SEEN THE GROWTH OF INDIAN RETAIL IN THE LAST FEW YEARS...LETS UNDERSTAND WHAT RETAIL MERCHANDISING IS: Since ...

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Vikram Chawla
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Thumbs up INDIAN RETAIL MERCHANDINSING - August 19th, 2009

WE HAVE ALL SEEN THE GROWTH OF INDIAN RETAIL IN THE LAST FEW YEARS...LETS UNDERSTAND WHAT RETAIL MERCHANDISING IS:


Since the introduction of the retail store format, merchants have always placed like items together for quick and efficient service. In both full-service and self-service stores, customers have liked to see the entire range of a product before deciding on a purchase. The customer felt they were making sure they got the best deal and the full value of a product when they shopped this way. This method of merchandising or organizing a store is called Category Merchandising. All items are placed together on one aisle or in one section of the store to get maximum exposure.


In India changes in the demographic profile and the majority of women entering the workforce have altered much more than just the obvious. Consumers have drastically less time to shop than before and shopping is seen less as a pleasure and more as work, thus shopping habits have changed too.



Example:

All the merchandise is displayed in a lifestyle setting so customers can imagine how it would look in their homes. Most of these stores have no separate sections for different items. Instead, the entire store is organized and displayed like a home, with living room furniture displayed with accessories, bedrooms with the beds made in assorted linens complete with the nightstands and sleeping attire. This method is called Lifestyle or Solutions Merchandising as it provides solutions to consumers.


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Jitendra Mazee
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Re: INDIAN RETAIL MERCHANDINSING - November 21st, 2017

Quote:
Originally Posted by vikram chawla View Post
WE HAVE ALL SEEN THE GROWTH OF INDIAN RETAIL IN THE LAST FEW YEARS...LETS UNDERSTAND WHAT RETAIL MERCHANDISING IS:


Since the introduction of the retail store format, merchants have always placed like items together for quick and efficient service. In both full-service and self-service stores, customers have liked to see the entire range of a product before deciding on a purchase. The customer felt they were making sure they got the best deal and the full value of a product when they shopped this way. This method of merchandising or organizing a store is called Category Merchandising. All items are placed together on one aisle or in one section of the store to get maximum exposure.


In India changes in the demographic profile and the majority of women entering the workforce have altered much more than just the obvious. Consumers have drastically less time to shop than before and shopping is seen less as a pleasure and more as work, thus shopping habits have changed too.



Example:

All the merchandise is displayed in a lifestyle setting so customers can imagine how it would look in their homes. Most of these stores have no separate sections for different items. Instead, the entire store is organized and displayed like a home, with living room furniture displayed with accessories, bedrooms with the beds made in assorted linens complete with the nightstands and sleeping attire. This method is called Lifestyle or Solutions Merchandising as it provides solutions to consumers.


Hey dear, i think you did a great job and your content on INDIAN RETAIL MERCHANDINSING would help many people. BTW, i thought i should also add something so i am uploading a document which would give useful information on INDIAN RETAIL MERCHANDINSING.
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