Brand Positioning

Amigohari

New member
Hi!

Kindly send me the current market share of leading insurance companies in India and also their brand positioning strategies.
 

vikram chawla

Vikram Chawla
The tagline "Karo Zyaada Ka Iraada" has been coined to represent an ambitious and assertive India that is ready to compete for more, demand more, dream more and live more to create a better today and brighter tomorrow.

Life insurance has traditionally been sold on the plank of duty and responsibilty. It has been about jeevan, zindagi and suraksha. But a resurgent India is rewriting the rules of living in its mission to create indulge and celebrate. Earnings, savings, investment, consumption is the force multiplier that will feed this virtuous cycle of needs and wants as people move from denial to desire.

Studies conducted by McKinsey Global Institute and demographic research by Max New York Life Insurance point to the modern Indian consumer as predominantly young and more confident than ever before, willing to take risks and unabashedly ambitious. This radical change in the thought process of the consumer has inspired Max New York Life Insurance to revamp the brand and change the tagline from "Your Partner for Life" to "Karo Zyaada Ka Iraada" - in partnership with you for life to get you more. This new image has been aptly captured not only in the soon to be released new ad campaign but is also reflective in the transformation of the company as it gears up to meet consumer expectations.

also visit the link...
http://www.managementparadise.com/forums/miscellaneous-projects/18260-power-emotional-branding.html
 
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