Market potential of rural market

[jucks85]

This is regarding my dissertation on "A study on assessment of market potential of rural market (a case of selected fmcg products)".
The objectives are:
1) To assess the sales trend of fmcg goods( shampoo and hair oil) in selected rural areas

2) To examine the factors influencing consumers choice of specific FMCG products (shampoo and hair oil) in rural market of kerala.

I'm not really clear on my topic and objectives, since one of my friend did it for me. I request you to explain the title and objectives clearly to me, if possible.
The following are my doubts:
1) what exactly meant by market potential?
2) what is meant by sales trend?
3) what could be the factors influencing consumers choice in FMCG products?

I request you to explain it in detail.

[kartik]

Sales trends can be done through various techniques like Time-series predictive modeling

In layman's language, sales trends considers various factors which affect your sales and inspects why the sale went up or down during a particular period

This may also include tracking sales behavior during sales promotions and recording it to speculate future sales.

Marketers who employ sales promotion as a key component in their promotional strategy should be aware of how the climate for these types of promotions is changing. For instance, the onslaught of sales promotion activity over the last several decades has eroded the value of the short-term requirement to act on sales promotions. Many customers are conditioned to expect a promotion at the time of purchase otherwise they may withhold or even alter their purchase if a promotion is not present. For instance, food shoppers are inundated on a weekly basis with such a wide variety of sales promotions that their loyalty to certain products has been replaced by their loyalty to current value items (i.e., products with a sales promotion). For marketers the challenge is to balance the advantages short-term promotions offer versus the potential to erode loyalty to the product from Sales Promotion Trends: Customers Expectations - KnowThis.com: Marketing Tutorials, News, How-to and More.

Factors influencing customer preference would be varied .. check all 7 p's and see how a keralite responds to each of them. The most powerful I assume would be packaging in an fmcg product.

Market potential is current and future absolute customers who want to and can buy the product.

[ashwini sinha]

market potential of rurel market is immense specially in the case of FMCG products, as better links is being established through fast transportation modes and through the development of rural road network , it is becoming more easier to reach the rural areas ,now a days almost all FMCG companies are trying to reach these untrapped rural market, they are also developing economy products and small value packs keeping in view the rural market