Question Bank on Rural Marketing

gaurav1987

Par 100 posts (V.I.P)
Hey guys another document which is totally based on question bank...it nearly covers all the possible questions dat can come for ur exam...so here it is ...
Best Of Luck!!....(N dont forget to thank...):pound:
 

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jenell

New member
hey thanks!! if we only study this we're set right??? wid excellent marks?!!

hey do you have a question bank for SSM, logistics and HRM??
 
Question Bank on Rural Marketing

MODULE-I
INTRODUCTION TO RURAL MARKETING

1. Define the rural and rural marketing? (June 2012 , June2013)
2. Explain the Scope of rural marketing (June2014)
3. Discuss the Classification of rural markets. (June2012)
4. Discuss the Rural Vs urban markets. (June2012, June2014)
5. What are Factors differentiating rural marketing from urban marketing?
Discuss(June2013)

MODULE-II
RURAL MARKETING ENVIRONMENT

1. Explain the Rural Marketing Environment. (June2012, June2014)
2. Explain the Infrastructure facilities in rural market. (June2013, June 2014)
3. What are the Problems in rural marketing? Explain (June 2012, June 2014)
4. Explain the Rural market index. (June 2014)

MODULE-III
RURAL CONSUMER BEHAVIOR

1. Explain the Consumer buying behavior models(June 2014)
2. What are the factors affecting consumer buying behavior? Explain. (June 2012,
June 2013)
3. Explain the Stages in consumer buying process (June 2013)
4. Explain the factors of brand loyalty. (June 2014)

MODULE-IV
RESEARCHING RURAL MARKET

1. Explain the Research design for rural market. (June 2012, June 2014)
2. Discuss the Innovative tools for analysis. (June 2014)
3. What are the Need for PRA? (June 2013)
4. Explain the Sampling in rural areas. (June 2012, June 2014)

MODULE-V
RURAL MARKETING STRATEGIES

1. Explain the Degrees of Segmentation. (June 2012, June 2014)
2. What is the Basis of Segmentation? (June 2013)
3. What are the five levels of Products? Explain (June 2012)
4. Explain the Consumer Adoption Process. (June 2013, June 2014)
5. Discuss in detail - Fake Brands. (June 2014)

MODULE-VI
CHALLENGES IN RURAL DISTRIBUTION

1. Explain the Distribution Channels in Rural India. (June 2013, June 2014)
2. Discuss the Public Distribution System (PDS). (June 2014)
3. Explain the Behavior of the Channel. (June 2012)
4. Explain the Distribution model for FMCG company(June 2013)
5. Explain the Distribution of fake products (June 2012, June 2014)
 
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